Monthly Archives: August 2015

create a new market

Don’t Just Enter a New Market — Create One

A company like Netflix wasn't exactly a trailblazer when it started. We all rented movies in the past. But the video sharing and streaming service found a way to create its own market. It could be argued that it's doing quite well now. Can your small business create its own market, too?


promote your brand

Would You Wear a Cape to Promote Your Brand?

Sherpa Press has taken merchandising one's brand from placing it on T-shirts to placing it on a cape. Who wears a cape anymore, though? That's the point of this marketing lesson: Take the conventional and make it your own. See how a cape fits the vision at Sherpa Press.


gmr web team

Spotlight: GMR Web Team Evolves With Client Needs

GMR Web Team has learned the value in adaptability. The company has thrice evolved to meet the changing needs of its customers. Read more about GMR Web Team. It's in this week's Small Biz Spotlight.


Wix

Wix Now Has CRM for Small Business, Too

One of Wix's latest add-ons for its users, MyAccount CRM, that collects a small business's contact information has been well received thus far. The company announced that more than 164 million contacts have been stored via the new app.


Sales prospects feel comfortable

13 Smart Ways To Make Your Prospects Feel Comfortable

Customers today don't really want to hear a straight sales pitch and you shouldn't be delivering them. Instead, to increase sales and foster future sales, try these 13 tips to help you get customers and would-be customers to open up to you.


sync website and social media

How to Sync Your Website and Social Media Efforts

Websites provide a way to build relationships with your customers. Social media channels offer tools to distribute content from your website and bring prospects in to learn more. Integrating the two are seen as key to success in the modern online marketing landscape. Read on to learn more.


online marketing tools

99 Killer Online Marketing Tools to Streamline Your Efforts

Online marketing is not only one of small business's greatest opportunities. It might also be one of its greatest challenges. Resources are many these days on the Web, but having a collection of tools at your fingertips will give you have the edge.