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Monthly Archives: August 2015


4 Content Writing Mistakes Small Businesses Make

As a content writer, you know that creating compelling copy is the best way to influence your customers and market your client's products. Here are some simple tips to consider that will help you transform your writing.



Don’t Just Enter a New Market — Create One

A company like Netflix wasn't exactly a trailblazer when it started. We all rented movies in the past. But the video sharing and streaming service found a way to create its own market. It could be argued that it's doing quite well now. Can your small business create its own market, too?



Would You Wear a Cape to Promote Your Brand?

Sherpa Press has taken merchandising one's brand from placing it on T-shirts to placing it on a cape. Who wears a cape anymore, though? That's the point of this marketing lesson: Take the conventional and make it your own. See how a cape fits the vision at Sherpa Press.



Spotlight: GMR Web Team Evolves With Client Needs

GMR Web Team has learned the value in adaptability. The company has thrice evolved to meet the changing needs of its customers. Read more about GMR Web Team. It's in this week's Small Biz Spotlight.



Wix Now Has CRM for Small Business, Too

One of Wix's latest add-ons for its users, MyAccount CRM, that collects a small business's contact information has been well received thus far. The company announced that more than 164 million contacts have been stored via the new app.







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