Digital marketing is an ever-changing field. Different marketing agencies have come and gone as the industry has evolved. But the ones that have stayed have done so by evolving along with the industry.
GMR Web Team is one of those agencies. The business started out as a marketing consulting firm, then evolved into a Web design business and eventually into digital marketing. The team has had to work hard to keep up with the trends in a changing industry.
Read more about GMR Web Team and its offerings in this week’s Small Business Spotlight.
What the Business Does
Provides a variety of Web design and digital marketing services.
Specific services include search engine marketing, Internet strategy, social media marketing, reputation development, email marketing and Web design.
Starting with a strategy.
Michelle Kop, digital account manager for GMR Web Team told Small Business Trends:
“By starting with a strategy in place, it allows us to project when to expect results for our clients and essentially gives us a framework to follow.”
How the Business Got Started
As a marketing consulting business.
Founder Ajay Prasad first started the company after leaving a corporate job. But after realizing some of the needs of his clients, the business shifted into more of a Web design company. And eventually, the team grew and began offering digital marketing services as well.
Growing client relationships.
Kop shared one example of a successful client relationship, Ricardo Beverly Hills:
“Not only did they become a client, they became a strategic partner of ours. This is an international luggage company, and they came to us simply for a website redesign. They were actually missing out on website marketing so we made a good impact when we designed their website and they became a website marketing client. We have been able to exceed expectations and generate a return on investment within one month of website marketing.”
Evolving into different industries.
“Our business started as a marketing consulting company and switched to online marketing which was an entirely new thing at the time. Evolving involves acquiring a new kind of talent. Every time you offer something new, it is risky. If it fails, [the] customer will not be happy.”
How They’d Spend an Extra $100,000
Developing more innovative products.
“We are on the cutting-edge and are always looking for new technologies and services to introduce to the market.”
“We are a spontaneous group that loves to have fun. It’s a tradition for us to celebrate birthdays in the office with the staff.”
“Life is like a game of Bridge, all your cards are dealt; you have to make the most out of it.” – Radhakrishnan, Former President of India
* * * * *
Find out more about the Small Biz Spotlight program.
Images: GMR Web Team