July 27, 2017

Want to be a Creative Leader? Adopt These 10 Qualities

Personal Branding Blog Publisher Channel Content by
Personal Branding Blog


Creativity, innovation and adaptability are the hallmarks of today’s best leaders. Not CEOs mind you, leaders. Don’t confuse a title like CEO with the reality that most of us will lead from the back of the pack, or somewhere in the middle.

Creativity is a calling. Innovation is a burning desire. Adaptability is a personal trait.

CEO, COO, president and general manager are just job titles.

Most top officers find it difficult to be creative. There are too many responsibilities and constituencies to look after. Focusing on squeezing out profit every 12 weeks. Cutting costs to keep shareholders happy. When you are watching your back, it’s hard to keep your eyes on the road ahead.

A job title does not imbue the individual with courage or charisma. Those are personal traits. Creativity takes many forms, so don’t count yourself out because you are in accounting, operations, human resources, logistics, project management or any other field or specialty.



Employees, consultants, coaches, freelancers and suppliers: the opportunity to transform an organization (and with that your own career) is yours for the doing.

How do you start? It helps to hold a deep affection for your company and clients, since creativity is a gift you give. Think about the impact your company could have and the growth your clients could enjoy.

Creative leadership makes your job more meaningful and gives you visibility. Do something small at first — deliver a project early, come up with alternative courses of action, and whenever possible deliver unexpected added value. A bit of qualitative research or sentiment analysis (collecting comments made on forums or social media) is a good example of providing new perspectives that lead to new solutions.

David Ogilvy, one of the original Mad Men, a real ad man, espoused 10 qualities he saw in creative leaders. They are:

  1. High standards of personal ethics.
  2. Big people, without pettiness.
  3. Guts under pressure, resilience in defeat.
  4. Brilliant brains — not safe plodders.
  5. A capacity for hard work and midnight oil.
  6. Charisma — charm and persuasiveness.
  7. A streak of unorthodoxy — creative innovators.
  8. The courage to make tough decisions.
  9. Inspiring enthusiasts — with trust and gusto.
  10. A sense of humor.

Do you want to increase the reality of possibilities in your career or business? Then pick one of these qualities each week for the next 10 weeks. Find every way you can to demonstrate the quality you’re working on. Add them up and in 10 weeks you will have transformed yourself, and perhaps the organization and clients you serve.


Creativity Photo via Shutterstock

More in: 4 Comments ▼
Advertise Here

Personal Branding Blog


Personal Branding Blog The Personal Branding Blog is part of the Small Business Trends Publisher Channel, offering branding and career advice from Dan Schawbel and his team of experts. The blog helps professionals build a powerful brand to remain competitive in the job market.

4 Reactions

  1. Yes, these are the top 10 qualities for every leader!

  2. I think it’s important that it’s phrased as a CAPACITY for hard work and midnight oil. You’ve got to retain balance in your life so you can’t be working like a crazy man and burning that midnight oil all the time, but you need the capacity when it’s necessary.

  3. #8 is especially tough for a lot of leaders. It’s a risk to make hard decisions. That’s why you need a strong sense of mission and agreement on your priorities.

  4. To be a leader you have to inspire others 😉

Leave a Reply

Your email address will not be published. Required fields are marked *

*



Looking for templates, checklists or guides? The Small Business Resource Center has them!