Running a business requires a lot of planning ahead.
Whether you’re writing out your schedule for next week or preparing legal documents for the coming year, it’s always a good idea to think ahead to the future.
This week, members of our small business community shared some tips for planning ahead to the upcoming holiday season and the year beyond, along with other helpful tidbits.
Read on for a full list of tips in this week’s Small Business Trends community news and information roundup.
Prepare Your Business for 2016
It’s still technically summer 2015. But it’s never too early to look ahead to the future of your business. Whether you’re starting a new business, looking to grow an established one, or even closing up shop, there are things you need to get done before the calendar turns to a new year. Nellie Akalp shares tips for getting your business ready for 2016.
Get Your Mobile Marketing Plan in Place for the Holidays
Most people don’t even like thinking about the holidays until at least November. But spending habits show that it pays for companies to market to holiday shoppers earlier and earlier each year. According to Anthony Bursi, mobile marketers should be thinking about holiday marketing as early as October this year.
Steer Clear of the Business Owner’s Worst Enemy
There are plenty of obstacles and hardships for every business. But sometimes your worst enemy can simply be that voice in your head telling you that you can’t or shouldn’t do something. Devan Perine shares some thoughts about business owners holding themselves back. And the BizSugar community shared some input.
Sync Your Email Marketing with Your Social Media Marketing
Email and social media are both essential components to any effective online marketing campaign. So it makes sense for businesses to do some cross promotion and sharing of content from one channel to the other, as Susan Payton discusses. She also offers some tips for doing so.
Focus on Integration and Insights to Drive Social Customer Service Impact
(Social Media Today)
Customer service and social media strategies are becoming more intertwined by the day. Customers have expectations about the ways in which businesses should respond and interact with them on social channels. Brent Leary shares a study about some of those social customer service expectations, along with some insights on how businesses can use the data.
Build Your Mental Toughness
There are many qualities that are essential for entrepreneurs who want to be successful. One of those qualities, according to Jonathan R. John, is mental toughness. He shares why he feels that trait is so important, along with some tips for entrepreneurs to build their mental toughness.
Put More Thought into Planning Your Events
Events can be great ways for businesses to interact with customers, partners or others relevant to their industry. And while plenty of business events take place in large cities, conference centers or other highly populated areas, there are some that just lend themselves to a different atmosphere. Ivan Widjaya includes some key considerations when changing the venue of your event.
Let Your Brand Voice Shine on Through
Having a clear voice on social media can help your followers feel more connected and engaged with your brand. It can also help you provide better customer service and even gain new followers and customers. Amanda Chiu shares five foolproof ways for letting your brand voice shine on social media. You can also see discussion about the post at BizSugar.
Improve Your Techniques for Promoting Your Website
(Search Engine Journal)
Most business owners already understand the basics of social media promotion. But just tweeting a link to your latest product or blog post can only go so far. Dayne Shuda shares some more advanced methods for promoting blog posts via social media.
Learn How to React to These Customer Decision Moments
(Startup Professionals Musings)
Today’s customers have so much information about the different products and services that various businesses offer. That means they have more power than ever before when it comes to making buying decisions. So, when customers are making those decisions, you need to know how to best react to have the best chance of gaining or keeping their business. Martin Zwilling shares some tips for doing so. And BizSugar members also shared input.
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