Mobile can feel like it’s taking over. It’s not always enough for a business to just be online. Now it’s becoming important to also be mobile friendly and connected to social media. But in the world of social media, “Likes” do not always equate to conversions.
Facebook recently announced changes to Pages. That’s the company’s platform used by some businesses to create a specialized page to promote their services. The new updates are geared towards making it easier for users to create a mobile-friendly and more customized Page.
In particular, the new updates will be good for small to medium-sized businesses. Facebook says in the post about the new updates:
“The new features for Pages reflect our belief that no matter if you’re a plumbing company, a flower shop, a non-profit or a brand, your Page should house the information people are looking for, help you communicate with your customers and support your unique goals.”
Facebook is now making it possible for businesses to add more customization to their Page. Before there was little difference in what businesses could do with their Pages. They all looked largely the same even for vastly different businesses. But Facebook is now adding “Sections” so businesses can tailor a Page to what they offer.
For now, Facebook is only adding two Sections, though the company did say they are planning to build more in the near future. Shop will be for retailers to list what products they offer. Services is for professional service businesses to list what they provide.
These Sections are to appear as tabs towards the top of a business’s Page. Users can then click the tab to find the specific information they are looking for. Facebook says this is to cut down on the need for excessive scrolling and clicking for customers to try to find desired information.
For businesses, this also means they no longer have to continually post services and products to keep them at the top of their Page. Instead there will now be a designated and prominent place for customers to find information.
Facebook is also boasting a more prominent “call-to-action” button on mobile. The company says the call-to-action button allows business owners to bring their most important objective to the forefront.
For example, the button can prompt customers to book an appointment or check out an online shop. Now the call-to-action button is larger and brighter. It will also be located right below the Page cover photo, so it will be more visible.
For a small business just dipping their proverbial toe into online marketing, Facebook Pages offers a free way to get their presence out there. It’s a way to get started engaging customers on social media and mobile without the need to invest money right away on a custom app or website.