GoDaddy aims to make it easier for small businesses to launch an eCommerce presence.
The Scottsdale-based company, which already provides online eCommerce options and digital storefronts, announced recently that it has expanded its GoDaddy Online Store’s product assortment.
The store now offers a GoDaddy Email Marketing feature, customized shipping label solution called Shippo, and the ability to display McAfee’s Secure certification badge following a site scan.
In a release announcing the expanded services, Lauren Antonoff, senior vice president of Presence and Commerce at GoDaddy, says:
“We created Online Store to make it easier for small businesses to build eCommerce sites. We’re proud to increase the value of our offer by integrating GoDaddy Email Marketing, Shippo, and McAfee Secure certification.”
The Email Marketing package is designed to help small business owners utilize a newsletter to more easily engage customers, prospects and repeat business. Adding the newsletter signup widget to a website takes only a click. With it a small business can collect the email addresses of site visitors and buyers. It also helps manage contacts, as well as create and send newsletters from one place.
Email marketing has proven to be an effective online tool, according to the Direct Marketing Association. One report by the association notes this approach can generate an average of $43 for every $1 spent.
The store also will include a new shipping label solution from Shippo, a Bay Area outfit. Through the use of a single dashboard, small businesses can manage and track orders and print shipping labels. Shipping rate discounts, designed to bolster small business efforts to compete against larger online stores are included.
The McAfee Secure certification program allows GoDaddy Online Store users to display the McAfee icon on their sites to publicize safety and security.
McAfee first scans the website for any threats or vulnerabilities. Once it considers an online store trustworthy, the McAfee seal can be displayed, BizJournals reports. Depending on the number of transactions, for most users the scanning will be available as part of McAfee’s free tier, the publication adds.
GoDaddy Online Store launched in 2014 and has grown to serve merchants globally who are selling goods worth millions of dollars a week. GoDaddy has about 13 million customers worldwide and manages more than 59 million domain names.