You’re Not Seeing Things, Google Has a New Logo

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new google logo

So it doesn’t seem like a big deal at first because it’s just something new to look at, but the recent introduction of a new Google logo actually has a lot of layers to examine. But first and foremost, above is a screenshot of the new logo that Google unveiled on their blog in an official announcement this week.

If you visit the homepage of Google, you’ll see a video that doodles the new logo into action, except of course this time it isn’t one of their fun daily doodles because it’s here to stay.

Why Google Decided to Make a Logo Change

Again, at first glance it doesn’t look like much, but Google actually explained in the announcement that the new logo and “identity family” reflect Google’s new reality — that they are being used across many different platforms, devices, apps, and more, sometimes all in one single day. To take things one-step further, a Fast Company Design article reminded us that the company makes whole operating systems for laptops, phones, watches and smart home products. They’re building cars that don’t need you to drive them. It responds to your voice, maps you based on location, and so much more. They aptly say, “Google went from being a way we find trivia to becoming the digital infrastructure of our lives.”

Aside from just the way that Google has changed over the years, Google also announced a new parent company called Alphabet last month on August 12. The new company will acquire Google and become a collection of companies with Google being a wholly-owned subsidiary. Google founders Larry Page and Sergey Brin will run Alphabet while Sundar Pichai, Page’s deputy at Google, will become CEO of Google. In short, it makes sense that now is the time to make the change as Google continues to make other major shifts. You can learn more about Google Alphabet here.

The New Logo is More Than Just a Change of Font and Color

The idea behind the logo is to make it easy to see when Google is working for you regardless of your device or input (such as tap, talk, and type). In the past the Google logo would just be present whenever you were using a Google service, but now that Google has become so interactive and different in so many places and in so many ways, it made sense for them to show you how Google is working for you at a given time.

A few of the changes you’ll see include:

  • There will be a new colorful Google mic so that you know whether you’re talking, tapping, or typing.
  • There will be no more blue “g” icon anymore; it will now be a four-color “G” to match the new logo.
  • The new logo should look better on small screens because the simpler lettering scales better and is more distinct.
  • According to The Verge, it is easier for Google to display on low-bandwidth connections because the new version is only 350 bytes compared to the current logo, which is 14,000 bytes.
  • The new four colored “G” and a new Google+ logo are now a part of your Drive.

In regards to the recent formation of Alphabet, the new logo change will help to keep Alphabet and Google more related from a design standpoint.

What do you think of the new Google logo? Let us know in the comments below.

Image: Small Business Trends

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2 Reactions
  1. I like new Google style. I think it’s great when any brand change smth in their style. Maybe these changes are not substantial, but still looks very nice:)

  2. I liked the old logo much better. I guess it wasn’t as versatile. Thanks for sharing all this it makes sense that they’d make the shift I’ll miss the old one though!

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