Read “Reframe” And Learn to Think Outside the Box


“Reframe” will help you come to realize that no problem is insurmountable given the right mindset. Every day countless ideas are dismissed and opportunities lost through a lack of belief that a satisfactory solution to a problem can be found. In “Reframe” you will learn how to turn a negative into a positive. It will equip you with the skills to overcome whatever obstacles and challenges are set before you. No longer will you be telling yourself that “it can’t be done”. Instead your innovative and creative mindset will come to the fore, and you will be itching to put into practice all the practical lessons passed on by the author.


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What makes one person’s idea and business more successful than another’s?

In “Reframe: Shift the Way You Work, Innovate, and Think” you will discover the techniques to use and types of question to ask that should enable you and your business to come up with new and exciting ideas.

“Reframe” will draw out the creative side in you. It will provide you with effective skills of analysis, and instill into you the confidence to be more positive and receptive to both your own ideas and to those of the people around you.

Many people are often found to be full of doubt, and prone to be negative or dismissive when something new is proposed. A fear of failure, or to be seen to be breaking with tradition are some of the common causes for this. This is particularly prevalent in the corporate world, where failure can be both costly in terms of money and status.

As the author states:

“It is easier to stay in the safety of ‘status quo’ than to stick your neck out and take a chance on changing the world.”

“Reframe” sets out to demonstrate that there is a solution to any problem and a way to turn any idea into a reality. The factors that cause us to become reluctant to find and accept a solution or change are uncovered and discussed.

The key is to shift your mindset, and through the use of positive creative thinking and problem-solving.

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Much of “Reframe” gives an account of the author’s personal life, and experiences when helping other business people meet their challenges. It contains a variety of interesting case studies where a client has become stuck, and their challenges are worked through using an eight step process.

Each of the eight stages outlined is an evaluation process used to overcome real or perceived problems.

Excuses and negativity are challenged at every stage. During the process, all ideas are considered however improbable they may at first appear.

In “Reframe” there is no such thing as a stupid idea.

First, an idea must be considered for any possibilities before being discarded. Ideas are then filtered through a process of continuous evaluation and iteration, and the solutions most likely to achieve the desired outcome can then be identified.

Mona Patel (@monapatel) spent 10 years as a design researcher. After much deliberation she decided to take the plunge and became the CEO Founder of Motivate Design located in New York.

The company focuses on carrying out research on a client’s customers to enable them to better understand their customers’ needs and wants from a brand. Teaching and passing on her knowledge is one of her passions, and something she has been doing since childhood. For the past six years she has also been teaching Design Research and Strategy at Parsons New School for Design.

While “Reframe” may be described as a motivational business book, it offers more than that. It contains the methodologies and types of questioning that can be used to meet challenges in your everyday life as well as in your business.

I am now a big fan of the “what-if technique” which is extremely well put across in the book. I have to admit that, when questioning people, I now find myself asking questions in a way that requires a more definitive and positive response. The author’s account of her experience with a Disney World bus driver was another instance where she was able to succinctly demonstrate how many opportunities are missed due to a lack of confidence or self-belief.

I thoroughly enjoyed reading, and found fascinating the case studies which were part of the book. The final case study at the end of the book used to demonstrate how a person’s mindset can be changed was however rather drawn out, and the least interesting of the case studies.

As its purpose was to illustrate the change of mindset when going through the “Reframework” process, I think that a different example might have worked better.

Do you want to make changes in your business or even your personal life? Do you have what you consider to be good ideas but are scared that they will fail or be dismissed by those around you? Then you should read “Reframe” and learn the processes that will provide you with the confidence to take an idea and turn it into reality.

Whether you are an existing business owner looking to solve a problem, or whether you are an aspiring entrepreneur unsure if your idea will work, “Reframe” will help you to ask the right questions in your quest to reach a workable solution.

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John Blunden John Blunden is a Book Reviewer for Small Business Trends. He is a British writer now living in South Africa where he successfully owned and ran a variety of businesses for several years before deciding to take up his passion for writing.

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