The right CRM system used the right way can drastically improve your email marketing ROI, but again, the key words here are the “right” system and using it the “right” way.
It’s important to understand how to manage the data you receive about your customers, organize your information, and more to help keep your email marketing opportunities in one place. The biggest thing that a CRM system can help you do is identify where a customer lands within your sales funnel so that you know where to focus your efforts.
It can seem overwhelming at first, but as you work with a CRM you’ll find that it can help walk you through the process. We wrote an article here for Salesforce (which I recommend checking out for more detailed information) and they created an infographic around the content about this exact subject.
Check out the following infographic and then be sure to let us know your thoughts, questions, or any experiences you may have had in the comment section below.
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Republished by permission. Original here.
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We have a CRM system but I have not really integrated it with e-mail marketing. I guess it is about time I did. Not in terms of sending e-mails but more on qualifying leads.
Very good and usefull infographic thanks for sharing. I personally use MailChimp for our e-mail campaigns they have some trial versions try it.
How about a social CRM like Nimble? 😉
If the business is e-commerce, it makes sense to automate the marketing based on their complete personalized interaction with the website, mobile app, or marketing communication. One should look at how TargetingMantra does it for it’s over 50 customers.