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Shawn Hessinger - Editor


Shawn Hessinger Shawn Hessinger is the Executive Editor for Small Business Trends. A professional journalist with more than a decade of experience in the traditional newspaper business, he has another 10 years of experience in digital media for trade publications and news sites. Shawn has served as a beat reporter, columnist, editorial writer, bureau chief and eventually managing editor with responsibility for nine weekly newspapers, the Berks Mont Newspapers. He is also a member of the Society of Professional Journalists.

5 Reactions

  1. Aira Bongco

    This is the generation of images. It is the time for infographics and image sharing websites. I think that the next trend will be on videos. What do you think?

    • I’ll have to agree on that one. Facebook is (somewhat forcefully) implementing videos in their current timeline trends, plus there are Snapchat, Vine, Instagram and many more. It’s very interesting seeing the video which has been there so many years, slowly overcome images. I’m very curious to see in which direction will this video trend continue to grow in the next couple of years, but it’s safe to say that using it for marketing purposes can be a very smart thing to do.

  2. Marketing is something which requires a technique to capture the attention
    of the audience/viewers. Today visual content are the best methods to draw attention and hence businesses are implementing infographics, animated videos about their products/services to draw attention and in turn leading to a conversion.

  3. Martin Lindeskog

    Shawn: Thanks again for including my printing media tip:

    “Add a caricature / avatar of yourself on your business cards! You will stand out from the crowd, and the same time you have created a picture of yourself with a twist, that
    the receiver of the business card will remember and can relate to. 

    Individuals should do business according to the trader principle, 
 so a caricature / avatar that embodies your individuality could 

    create a special “wow” factor.” – Martin Lindeskog of Ego NetCast

  4. Hi Shawn,

    I’ve added video to my recent 3 posts. Night-day difference with engagement. People like to see humans, chatting, and engaging, as this builds the trust factor. Folks dig seeing someone chatting on video. Adds that human touch which makes us stand out from the crowd. Thanks for the fab tips.

    Ryan

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