30 Tips for Building Your First Business Website

First Business Website

Don’t know a blog from a website from social media platform? Are you ready for your first business website but don’t know how to get started?

Having a professional, comprehensive website is important for pretty much every new business. But getting started can seem intimidating for those who have never had their own website before. Below are tips for building your first business website.

Have a Clear Goal

Every small business website is different because every one serves a different purpose. If you want your first business website to be a portal for people to buy products, you need to build it around that goal. If you want it to provide information and entice potential clients to call you, you have to build it with that goal in mind. A website without a clear purpose will only cost you time and money while providing little, if any, benefit.

Write Your Own Content

Before getting started with building your first business website, you should decide, at least in basic terms, what you want it to say. According to Emily Bracket, president of design and branding firm Visible Logic, the website owner should at least start the content creation for their own site. Even if you plan to hire someone to edit or polish it, you know the basic message of your company more than anyone else will.

State Your Purpose Clearly and Quickly

You do, however, want to make sure that the written content of your website isn’t too long-winded. Website visitors don’t often spend a lot of time reading through pages of content just to find basic information. So make sure that the important points about your company and its offerings are very clear and easy for visitors to find.

Tell Customers What You Can Do for Them

It can also help to try reading your content as a potential visitor. According to Bracket, a common pitfall she sees among new website owners is a tendency to focus on what they do, rather than what benefit they provide to customers or clients.

Utilize Calls to Action

Another way to make your goals very clear to visitors is to utilize calls to action. Do you want them to sign up for your newsletter? If so, add a form on your main page. Do you want them to shop through your new collection of products? Tell them so.

Develop a Page Hierarchy

Almost all business websites include at least a few different pages. You might choose to go with a very simple format, including a home page, about page and contact page. Or you might want different pages for your different services, with a main services page that offers a general overview. That’s something you should decide on, or at least consider, before building or hiring someone to build your site.

Draw Inspiration

If you’re unsure of how you want your first business website to look or how you want your content to read, look around for some websites that you really like. Don’t copy them, of course. But looking for some outside inspiration can help you get an idea of what you want from your new site.

Professional Website > Personal Accomplishment

Small businesses strapped for cash might want to go the DIY route for their first business website. While some have done this successfully, it’s tricky for a new business owner. Bracket said in a phone interview with Small Business Trends:

“I hear it all the time from business owners who tried to build their own websites. They felt so proud and it was such a great learning experience. But the fact is that customers don’t care what a great learning experience it was. They only care that your website looks professional. So even if you worked really hard on it, if it doesn’t look professional it can be detrimental to your business.”

Own Your Domain

Bracket also recommends that all businesses purchase an actual domain name. Some providers offer free ones that come with extensions. But yourbusiness.com tends to be more professional and easy to remember than yourbusiness.wordpress.com.

Choose a Reliable Host

There are also plenty of different hosting platforms available. Bracket and her team recommend and mainly work with WordPress, which she says is a great scalable and customizable option. But there are others that you can look into based on the needs for your particular website.

Consider Future Growth

However, if you plan or hope to grow your business quickly, think carefully before choosing a low-cost platform aimed at very small sites. Platforms like Wix and Squarespace can work great for businesses that plan to stay relatively small and use just a few features. But if you ever outgrow them, transferring all of your site content to a new host can be a pain, according to Bracket.

Get a Designer You Admire

If you are going to hire someone to create your first business website, choose someone who you think fits the style of your business. One of the best ways to do this is to look at those sites that you admire and see who’s responsible for the design.

Seek Samples and References

Once you have a few names to consider, take a look at their other work and don’t be afraid to ask for references.

Consider the Project’s Scale

However, even if you’ve found some sites you like, they might not have many elements that would be applicable to your own website project. When looking for examples, you should take into account the scale of the project along with the actual design elements. You don’t want to choose a designer based on their work with huge brands that have hundreds of website pages if your project is very small and basic.

Peruse Pre-Made Themes

Not every brand new business owner will necessarily have the resources to hire a design team. There are plenty of pre-made themes available for purchase, depending on the web host you’ve chosen. So find a theme that fits with your branding and will allow for small edits down the road.

Stay Away from Free Themes

However, Bracket cautions against businesses choosing free themes for their sites, since they often aren’t as secure as those you purchase. It doesn’t have to be a huge expense, but even a small investment in a good theme can help keep your first business website secure.

Add a Face

One of the common elements of many popular small business websites, according to Bracket, is a photo of the founder or the team. She explains:

“A lot of times with new businesses or website owners, they want to try and make their businesses look big. But that’s not always beneficial. A lot of customers want to know that there’s a real person who’s going to be working with them. So including a good photo of yourself or your team is almost always a good idea.”

Tell a Personal Story

Another way to make people feel more connected to your business through your website is to tell your story. Bracket says:

“It’s really nice to include a story about yourself or why you created the business in the first place, as long as that reason is something more than just ‘to make money.’ If you started the business to help people or if there was a specific thing that happened that led to your business idea, people love stories like that.”

Set Up Easy Contact

With very limited exceptions, every business website, no matter the type or size, should include contact information. This can be an email address, phone number, address, social accounts, or all of the above. The more ways you give people to contact you, the more likely they are to feel comfortable reaching out.

Always Include a Contact Form

When deciding which types of contact information to provide, a contact form should always be included, says Bracket. Sometimes people are looking to get in touch but they don’t have access to their main email program or just can’t click on your email link for whatever reason. A contact form makes it easy for people to send a message no matter where they are or what kind of device they are using.

Keep Design Elements Simple

Whether you’re working with a designer or just choosing a template, don’t go too crazy with different design elements. Stick with a few colors or textures and don’t add too many different fonts or type sizes.

Make Text Easy-to-Read

Since the text of your site is likely what’s providing most of the relevant information to your visitors, it’s important that they can actually read it. Basic typefaces, like those that your designer or theme are likely to suggest, are best for readability. So don’t go changing all of your fonts to fancy lettering just because you think it looks cool.

Add Valuable Images

Visuals like images can also go a long way for adding interest to your first business website. Some ideas for relevant images include team photos, examples of your work, and even relevant stock images.

Avoid Cheap Stock Photography

However, an overwhelming amount of stock photography won’t really add anything to your first business website. So if you’re not willing to make a small investment in good images, it might be best to just skip it. Bracket says:

“Some people see other websites that utilize great photos and they think, ‘I really need a photo here.’ But then they don’t want to pay anything for photography so they end up with one that doesn’t show anything about the business, is low quality and has been seen a thousand times. If it doesn’t actually add anything to your page, you might just be better off with no photo at all.”

Include Customer Testimonials

Customer testimonials can be another great element of a lot of business sites. If your business is brand new, work on getting some quality testimonials first, rather than just publishing bland, generic recommendations. But even a few text blocks from customers can help build your credibility.

Scout Good Images

Including images with those testimonials can increase their prevalence on your site even more. But you might have to work on getting the best images possible. Bracket explains:

“I’ve found that, for clients that like to include photos with things like testimonials, if they ask clients for photos they tend to be a bit bashful about sending them. But if they just ask if they can use a photo from their LinkedIn page or take one while they’re on a sales call, they’re more likely to go for it. You have to make it really easy for them.”

Add Video Elements When Possible

You can also add video testimonials or other types of video content to your first business website if it’s relevant to your message and high quality.

Insist on a Mobile Site

But no matter what type of content you decide to include on your website, make sure that the site itself is responsive or mobile friendly. Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional.

Research SEO

SEO is a concept you’ll have to keep in mind throughout the entirety of running your website. Your designer should be able to help with the basics at first. But over time you’ll likely want to educate yourself about some of the concepts so that people can easily find you online.

Learn as You Go

Once your first business website is live, the process is far from over. You’ve made a great first step. But a company’s website is never really complete. Add or change elements as your business grows and changes. Adapt to things like SEO and mobile designs. And always remember to keep your customers’ needs and wants in mind when it comes to your first business website.

This article appears in an edition of the Small Business Trends Magazine. Subscribe to the magazine today. And be sure to check out archived editions of the magazine.

Web team Photo via Shutterstock


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

27 Reactions
  1. Hello. As I have tried few website builders and I have chosen site.pro, it is the easy and free way to build personal or small buisness website, even e-shop. I realy enjoyed creating my website and recomend to try this builder – site.pro.

  2. You make several good points about how a small business owner doesn’t need to break the bank when it comes to designing their first website, however, you mention a design team or a template site, but not anywhere in between. It’s also possible to set up your own site on your own with a website builder, and then go to a design or development team to make sure that it’s optimized – it’s cheaper than a full website redesign but better looking than simply using a template.

  3. Website is face of the business in online and definitely we need to put invest time & money. The above tips are really helpful for who are entrants in website building & want to start their online journey. Good Article.

  4. Thanks for pointing out that you should learn to write your own content for your business’ website. You also said that on your website, you want to state your purpose clearly and quickly. I think it’s a good idea to have a thorough game plan laid out before starting so that you understand what you need to do next.

  5. building the website with future growth and market considerations will help for the business enhancement.

  6. Great article, Bootstrap is a wonderful framework for responsive (mobile friendly) websites. WordPress and Joomla are great choices for CMS (Content Management Systems). Producing unique content around specific keywords is also very important for SEO purposes.

  7. Thanks for the article, we’ve been doing research on many of these sites ourselves going back and forth between sites, your article summed up everything we need to know. Thank you for the information, truly a deciding factor in the direction we want to take. Candis

  8. Annie, you’ve mentioned all the key points in building a new website. This article is of great value for those looking to build a professional website. Especially your last tip- “learn as you go”, in my opinion, is what makes the difference. You’re never done with building your website. It’s an ongoing job and will have great success if you’re committed to improving and updating it.
    Good work!

  9. You have some awesome tips, I’m about build a new business website, I’ll definitely follow your steps.

  10. Hi!
    Great tips! I really liked your idea about telling a personal story. I thought about it and realized, that when a person tells more about themselves on their web page, I definitely want to read more and feel more interested. I think it is natural for us humans, we want to know about the person we are listening or talking to. We need to have some sort of connection, and then the information feels more important.
    Also the point about the stock photography is so true! Bad photos ruin the website, so it is better to put some more effort to them!
    Overall a great post, I really enjoyed reading it!

  11. I absolutely agree with your points that can save money on developing a website, however, with the availability of many free online website building tools. New companies websites can easily become standardised and inflexible. It’s worthwhile considering web design companies which offer payment plans so the cost can be spread out.

  12. Great tips you shared here. I hope this post proves to be very helpful for those who are not much aware about technology trends. Thanks for sharing.

  13. I appreciate your tip to know the content you are going to write better than anyone else. My sister wants to start a restaurant and they will need a website. She’ll be able to create a lot of the content herself but I still think she should hire a web design service.

  14. A couple of years ago, I learned how to carve walking sticks and have really enjoyed making them for my friends. Someone recently told me that I should consider creating a website so that I can sell them to those who are interested in buying one from me. I found it interesting when you explained that it is important to help people feel connected to your business by telling a story. I’m not very good with technology, so it would probably be best for me to hire a professional web designer to help me with this.

  15. Unfortunately many business owners makes same mistakes.

    1) They ignore marketing strategy. As result, they built a website that has no value for their customers. And business owner need a lot of money to promote this site online.
    2) They choose “cheapest solution” (website builders, DIY option or to hire “freelancer”). So, they need a lot of money to redesign and to replatform the website.

    Web development of business websites is a challenging task. But it doesn’t mean that is the expensive task. The cost of quality, SEO friendly, custom designed website (WordPress) is 1000$. It seems a reasonable investment in a source that allows to make thousand.

  16. Great article! I would also suggest making sure you’re emphasizing benefits over features. A lot of people report the specs and physical features of the product or service and trust that the reader will translate that into how it benefits them. For example, people don’t buy marketing services because they necessarily like having someone post on their social media for them (a feature of the service) they want to get in front of new eyes and grow their business (benefit).

  17. Great tips you shared here. Thanks for sharing.

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