Jargon Overload Will Limit Your Audience to This Guy


When I’m writing a new batch of cartoons, I usually begin by sitting down and reading.

Sometimes it’s a newspaper, sometimes it’s a magazine, sometimes it’s an article online. And I’ve found that after I read a few articles in the same vein, patterns begin to emerge.

So, one day I decided I’d play close attention and see if I could discern the pattern. This cartoon doesn’t get it exactly right, but it’s not far off.

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Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website, Andertoons.com.

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