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Running a business today is much different than it was just a few years ago. There are so many new platforms and strategies to keep up with, and even new groups to market to. With all of those changes, some tips from the small business community may come in handy.
Read on for this week’s list of tips in the Small Business Trends community news and information roundup.
Consider These Live Streaming Platforms
(Belle Communications)
Live streaming video content has really taken off in recent months. With so many different platforms to choose from, it can be difficult for those new to the process to choose which is best for their businesses. Taylor Redick outlines some of the different live streaming platforms like Periscope and Meerkat to help you choose the one that’s a good fit for your business.
Learn How to Effectively Market to Teens
(Caylor Solutions)
If your business is one that relies on young customers, then you need to know how and where to best reach that demographic. Bart Caylor shares some tips for marketing to teens for the education industry. But the concepts can span a variety of different industries.
Consider This Business Advice from a Pro
(Eddielogic)
Sometimes entrepreneurs just have to learn lessons the hard way. But often when you listen to those who have been there before you, running a business can get a bit easier. Dagmar Recklies shares the four best pieces of business advice she ever got. And BizSugar members weighed in on the subject.
Set Your Holiday Email Priorities
(iBlogZone)
Believe it or not, the holiday shopping season is basically here. So it’s time for your business to really plan for your holiday marketing efforts, including email. DiTesco includes some tips and an infographic about setting your holiday email priorities.
Write for People, Not Search Engines
(Resonance Content Marketing)
SEO is important to the success of any website. But that alone won’t make your online content a success. To really get the most from your content, you need to keep your actual readers in mind, rather than just search engines, according to Rachel Parker. You can see further discussion about the post on BizSugar.
Create a Call to Action that Sells
(VerticalResponse)
A good call to action is essential for any website or marketing materials. But what some businesses think are acceptable calls to action may actually be repelling customers. Lisa Furgison includes some examples of calls to action that really sell to customers, along with a few that don’t.
Make Better Profits with These Top eCommerce Strategies
(Hostway Blog)
The competition among ecommerce sites is fierce. So you’ll need to make a really good impression on shoppers if yours is going to stand out. Nikole Haiar shares some tips for making a good impression on ecommerce shoppers and thus increasing your overall profits.
Use These Content Curation Tools to Amp Up Your Strategy
(SEMrush)
Content curation can be an effective and timesaving part of any content plan. But you need to have the right tools in place in order to get the job done. Lucinda Watrous includes some top content curation tools that may improve your overall strategy. And BizSugar members also discussed the post.
Make a Dry Spell Work in Your Favor
(SmallBizDaily)
Dry spells will occur from time to time for pretty much any business. But you don’t have to just sit around and wait for customers to rediscover what you have to offer. You can use that time to better your business for the future, according to Anna Eschenburg.
Develop Your Leadership Skills
(Startup Professionals Musings)
Being a leader comes naturally to some. But even the naturals need to learn a thing or two to really hone their skills along the way. Martin Zwilling shares some key principles that most strong leaders share. And BizSugar members shared their input as well.
Mobile Video Photo via Shutterstock
Aira Bongco
Periscope is getting popular in the live streaming option. I am thinking that it can somehow become a popular tool now that live statuses and videos are the new ‘it’ things.