The digital presence of a small business today requires owners to have a working knowledge of image and video editing. While you could farm out the service, not everyone is able to do it. But the good thing is, there are many free and easy to use applications that you can use to post a polished image or video.
Here are 19 free video editing tools you can start using today to make your website look great.
We all know YouTube  as place for watching videos, but what most people don’t know is, it has a video editor. And since the likelihood is most of the videos you create for your business will end up here, you should give this editor a try. What this tool lacks in features it makes up for in ease of use and deployment. The YouTube editor has a single track timeline with basic transitions, effects and a simple soundtrack feature, and in most cases that is all you will need.
2. Windows Movie Maker
Although not supported for the new Windows 10, you can still download and use this long time video editing application. Windows Movie Maker  has basic tools that are very easy to use with an interface designed for that very purpose. This application can perform transitions, timeline narration, effects, background music and lets you combine your clips with titles. If you want to quickly edit, add text and post a video on your site or social media account, this is the editor for you.
This is the free version that comes on Apple computers, but it packs a punch. The latest version of iMovie  has a timeline, color correction, contrast brightness and saturation. It also provides a separate editing panel for audio, green screen controls, lowered background noise and sharing options that lets you upload your video directly to YouTube, Facebook or other sites.
One of the greatest features of Smartpixel  is its ability to let you capture what you are seeing on your computer screen, along with tools for making tutorials, training videos and more. The video editing tools include: video clipping, merging, dubbing for voice and the ability to add background music, subtitles, effects and filters.
Shotcut  is an open source video editor that works across computer platforms with many functionalities that are seen on professional grade applications. In addition to the standard editing tools, some of the additional features include the ability to drag and drop files from file manager, load and play complex MLT XML files as a clip, unlimited undo and redo for playlist edits and much more.
OpenShot  is also an open source editor that has all the features you need to create quality videos, with support for many video, audio, and image formats (based on FFmpeg ). Some of the features are: video transitions with real-time previews, scrolling motion picture credits, audio mixing and editing, title templates, title creation and sub-titles and much more.
Magisto  uses a technology that analyzes your best photos and clips in your videos. It applies video stabilization, facial recognition, video filters, video effects and smooth transitions automatically. So it basically does all the hard work for you, and lets you post it easily on the more popular social media sites.
Jahshaka  is a media management and playback platform with compositing, editing and effects modules. The platform was developed as an open source project under the GPL license, with color correction, media and asset management, 2D and 3D playback and multiple features not available on other free editors.
Lightworks  comes in a free and pro version, but even the free version has full editing power. However, its export options is limited to MPEG-4 (Web, YouTube and Vimeo) at (720p) resolution. Some of its professional grade features include, multi-cam support, real-time effects with over 100 presets, smart trimming and many other impressive capabilities.
One thing Avidemux  has going for it is ease of use and bare bones functionality while still offering essential video editing features. In addition to basic editing tools, it also performs batch processing, encode animation with Xvid, create video from still image and from audio file, and some others.
11. Free Video Editor
With Free Video Editor  you can delete unwanted parts from video files without re-encoding. It is a lossless video editing program that supports a variety of input video formats. While preserving original quality of the input video files it quickly and easily deletes their parts, no matter how much trimming you perform.
12. VSDC Free Video Editor
This is a tool  that lets you perform simple and complex editing functions. It is non-linear editor with multiple audio and visual effects split into color correction, object transformation, object filters, transition effects and special effects. It supports virtually every format and lets you create videos for specific multimedia devices, such as smartphones, DVD players, MP4 players, PlayStation, Xbox and others.
Videopad has all the features for editing almost all video formats with a drag and drop functionality. It has more than 50 visual and transition effects, including letting you record your own narrations with the click of a button, use sound effects from a free Sound Effect Library, slow down, speed up or reverse video clip playback, and more.
Photobucket  is a popular photo and video sharing site. The online video editor lets you quickly make changes and post it online. You can combine images, videos, text, and music to create videos or “mashups” of content all without having to download anything on your device.
Kaltura  is a platform that helps you maximize the use of video with a host many features for businesses that want to know how their customers are interacting with this type of content. In addition to an extensive features of editing tools, it also has video analytics, monetization, video hosting, live streaming, video interactivity and engagement, and more. It has a free trial, followed by a monthly fee.
16. MoviePlus Starter Edition
With MoviePlus Starter Edition , you get what you need to perform quick edit without any fuss. It also has some editing effects and tools that can come in handy, including customizable transitions, animated text, multiple picture-in-picture effects and direct uploads to YouTube.
17. Machete Video Editor Lite
Machete Video Editor Lite  is the free version of Machete, but it still lets you make unlimited edits to you video without losing quality. You can save video frames as images, and copy, move, mix and save individual pieces as well as move audio tracks from video files.
18. Wondershare Filmora
If you want an easy to use and feature packed video editing software, this is it. This editor  is designed for today’s rich media consuming audience, with text & tiles, music library, overlay & filters, elements, effects, social import and much more. Using the Easy Mode, all you do is drag and drop your file, select a transition style, music, and it generates the end product. However, the free version adds a watermark.
This is a professional grade video editor , and even the free version the company offers has HD, 2K and 4K support, live multi-camera mixing and many effects including: auto color balance/ proc amp/ brightness & contrast effects; glow/blur effects; transparency/mask/hypermask effects, and many others.
Because video is become a key communications tool, businesses of all sizes have to quickly edit and post their content to reach their audience. In creating this list of free video editing tools, the goal is to provide a number of products you can use to make changes to your video without investing any money.
However, once you become proficient at using these free video editing tools, and learn the value video brings to your business, you can purchase applications with more functionalities to give your content a more professional look.
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