Check It Out! Google Adds Custom Email, More Domain Names


After the registration of hundreds of thousands of domain names and the creation of tens of thousands of websites, Google is adding new features to its Google Domains service.

The three improvements are custom emails, more domain names and the ability to transfer ownership of your domain.

The company says the new services are being added based on feedback from its users.



Last year, Google launched Google Domains, which introduced domain names as diverse as .ninja, .pizza and .surgery. As domain names become more segment specific, having your website in such a domain can potentially deliver better results than .com.

Google Domains not only provided the new addresses, but it also made available some tools for small businesses so they could find, buy, and manage domains with what the company calls an easy-to-use platform. Additionally, Google partnered with do-it-yourself website building companies such as Squarespace, Weebly, and Wix to help you create your site.

Having a company email is just as important as business cards with your name on it. It lets your customers, partners, and vendors know it is your own business, making it that much easier to differentiate your company from others.

Setting up a custom email address is an optional service, which will cost you $5/month per user if you opt in. But the $5 also gets you the full Google Apps for Work productivity suite. With the Apps for Work platform, you can customize your email creation and communications even more.

You can have email addresses for everyone in your company, with up to 30 email aliases per user with a dedicated inbox for your work address. As the owner of the domain, you can send and receive messages from all the addresses in one box for more efficient team communications and collaboration.

The Apps for Work productivity suite also includes business versions of Google Apps like Drive, Docs, Calendar, Forms, and Sites. You also get Google Drive with 30GB of storage space and Hangouts for video and chats.

The new domain names include, .legal, .accountant, and .services, bringing the available names to more than 90. And if you want to transfer your domain name, it is as simple as getting an authorization code from Google and making the transfer.

Image: Google

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Michael Guta


Michael Guta Michael Guta is a Staff Writer for Small Business Trends focusing on business systems, gadgets and other small business news. He has a background in information and communications technology coordination.

6 Reactions

  1. Martin Lindeskog

    Michael: The last time I looked, you could only get domain names through Google if you lived in the U.S. Have they changed the rules now?

  2. Michael Guta

    Hi Martin,
    Google still has this message on its site:
    “If you are outside of the US, sign up here to be notified when Google Domains will be available in your country,” so not yet.

  3. Aira Bongco

    Too bad it is only available in the US. I guess they still have to set up some rules for people who live in other countries. But I think that they will release it soon.

    • Michael Guta

      HI Aira,
      As it say on the company site, it will be available soon. Since there are many people that are interested, hopefully it will be sooner than later.

  4. It’s crazy how many different things Google has their hands in these days and with the new Alphabet company structure it is only going to get bigger and more diverse.

    • Michael Guta

      Hi Robert,
      The only way they could keep up with all the things they have going on is probably by implementing the Alphabet company structure. The thing about the the ICT sector is, there are many companies that do one thing very well, and as consumer get even more tech savvy, they will be look to those organizations for their particular needs. You never know though, Google could be good at everything it does, but so far that is not how it is panning out, e.g. social media.

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