Being able to access rich media on our smartphones has introduced many opportunities for businesses to market their brands. And with the development of new applications, there are more options than ever to engage with your customers.
With the new Instagram Boomerang App, you can do that by stitching together several photographs into a one second video that plays forward and backwards on repeat. Think of it as a GIF (Graphics Interchange Format) file you can create with just the push of a button on your smartphone.
How the Instagram Boomerang App Works
When you push the button on your device, the app takes 10 photographs and stitches them together seamlessly.
It then speeds up the video and loops it back and forth. All you need is to download the app on your Android or iOS smartphone and you can start creating your one-second marketing gems. You don’t have to have an Instagram account – and it’s free.
There are similar products in the market that shoot 6- and 15-second videos, but having a 1-second clip can be one of the best ways to grab the attention of potential customers. You don’t need to edit, worry about sound and pay a professional to do it. After all, it is only one second.
Like animated GIFs, the Instagram Boomerang App is the middle ground between a static image and a video.
Let’s face it, getting video right takes skills, and if it is longer than one or two minutes, the chances people will watch it all the way through are slim. It is harder than ever to capture someone’s attention, and the competition is fierce, so this very short clip might be what you need to further engage your potential customers.
A one-second clip will be one of the easiest thing to consume. Whether you are posting it on your social media account or website, it can serve as a call to action. And the ROI is going to be fantastic, because there is no capital expenditure. All it takes is for you to master it over the weekend.
If small businesses take time to look at the potential this app can provide to create ads, they will be pleased at the level of engagement it can bring. Email marketing is a great example of how the clips from the Instagram Boomerang app can be used. You can experiment with your email marketing by replacing a still image with a one second clip and see what kind of click through rate you get.
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