Amazon Flex, UberRush Create Freelance Delivery Industry





The logistics space is just about to heat up.

On-demand transportation company Uber and eCommerce giant Amazon have launched their own courier services to deliver packages. With two big brands entering the logistics domain, it could mark the beginning of an all new freelance delivery industry.



Targeting Small Businesses with UberRUSH

Uber launched UberRUSH earlier in October in Chicago, San Francisco, and New York City.

The company is partnering with local businesses to deliver “pretty much anything in minutes” and is getting a good response already. According to an official announcement posted on the company’s website, hundreds of local businesses are “using UberRUSH to make faster, cheaper, and more reliable deliveries.”

With UberRUSH, businesses can manage and track deliveries in a timely manner. Further, it facilitates business expansion by allowing companies to reach a broader customer base without investing in the infrastructure needed. “Because couriers don’t need to make round trips, you can actually expand your delivery zone,” explains Uber.

The company has teamed up with eCommerce platforms including Shopify and ChowNow to enhance customer experience.

Crowdsourcing Delivery with Flex

Close on the heels of Uber’s entry into the logistics space came another big announcement, this time from Amazon.

The company launched Amazon Flex, its on-demand service that will hire hourly contractors who have their own cars and smartphones to deliver packages.

Flex will be part of Amazon’s premium one-hour delivery service, Prime Now, which is available in select places.

Amazon will pay drivers anywhere between $18 and $25 per hour and give them the flexibility to choose their own schedule and make as many deliveries as  they want, seven days a week. They just need to be at least 21 years old and have a car, a clean background check, driver’s license, and an Android phone.



Amazon’s decision to enter the on-demand economy comes at a time when the company is trying to bring down the cost of delivering items while ramping up its Prime Now service.

Flex is currently available in Seattle and expected to roll out in nine more cities soon.

Beginning of a Freelance Delivery Industry

Amazon and Uber’s entry into the on-demand space creates opportunities to build a new freelance delivery industry.

As Dave Clark, Amazon’s senior vice president of worldwide operations says, “There is a tremendous population of people who want to work in an on-demand fashion.”



It presents an especially attractive opportunity for small businesses.

As the demand for more delivery people goes up, it’s likely that more and more people may launch a part-time  or  full-time business performing deliveries for both Uber and Amazon. It remains to be seen how large a market this could be, but it may set the pattern or similar delivery services relying on contractors in the future.

Image: Uber 3 Comments ▼


Shubhomita Bose


Shubhomita Bose Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.

3 Reactions

  1. Aira Bongco

    I think that this is a good business because people are getting more and more comfortable with online shopping. With it, delivery services are now more in demand than ever.

  2. Not sure that this is something new. What about all those freelance bike messengers.

  3. Years ago I wrote “Welcome to Your New home Office,” in which I forecast a continuing rapid growth of people working full or part-time from home, some 12,000,000 and growing. Who knew that among the locations for home-based businesses would be the growing number of Mobile “home” offices engaged in everything from food to package delivery.

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