In his book “Purple Cow: Transform Your Business by Being Remarkable,” bestselling author Seth Godin advises companies to come up with remarkable products and target people who are more likely to spread word of mouth.
One company that appears to have taken his advice seriously is Groupon. The eCommerce company is selling clip-on buns to make the most of social media’s growing obsession over the man bun.
It’s a product that has got everyone — from trendy hipsters to fashion critics — talking.
The In Thing
Like most fashion trends, the man bun became a rage after celebrities like David Beckham and Leonaro Di Caprio were seen sporting it.
It soon became a popular hashtag on Instagram and apparently a much-envied hairdo among fashionable young men. Go figure!
Unfortunately, not all man bun buffs have lengthy locks to flaunt. To make their dreams come true of looking like their favorite stars (as far as hair goes, if nothing more), Groupon has come up with a finely combed dome of luscious hair that’s available for just $9.99.
Hard to Ignore
Hipster men with not-so-long manes may be eager to get their hands on the clip-on man bun, but there are many who are just repulsed by the whole thing.
Regardless of whether or not you’re sold on this latest product, it’s hard to deny the buzz being created.
The attention it has received in a short span of time proves the irresistible charm of a product that, good or bad, people just can’t stop talking about.
Going the Remarkable Way
If you’ve ever thought about offering a remarkable product or service, the clip-on man bun should be a good inspiration.
The key is to create a product or service that — love it or hate it — people just can’t stop talking about.
So put on your thinking cap and imagine a simple yet unique product or service your target audience will be eager to try out. It could be anything as long as it’s distinct. Something your competitors, or perhaps even your customers, haven’t thought of yet.
Get your team together and consider different ideas, even the outlandish ones. Because who knows what may become the new normal tomorrow.
Man Bun Image via Shutterstock
That’s the thing with branding. It is not just about getting something ou there that’s expected. You should make sure that you are also releasing something that people are willing to receive – something that stems out of creativity.
I would say that the “clip-on man bun” subject title got my attention. I thought it was new kind of pastry! 😉 But will this product be “remarkable” in the true sense? Don’t you think this is a fad…
Thanks for your comment.
I think what makes this product “remarkable” is the latent demand it satisfies before competitors or even customers could think about. Of course, it’s not a revolutionary innovation, but it amply demonstrates Groupon’s sharpness in reaching a large customer base – even if it’s a fashion fad.