There’s no one right way to stand out in business. It takes creativity and innovation. The methods vary but the goal is the same — to distinguish yourself and beat out the competition.
Members of the online small business community have plenty of insights into what makes different businesses stand out. Read on for a full list of tips in this week’s Small Business Trends Community News and Information Roundup.
Make Your Holiday Marketing Stand Out
Your business is far from the only one planning holiday email communications and other marketing materials. So, if you want those communications to be effective, you need to make them stand out. Miranda Paquet shares 21 holiday marketing tips from small business experts.
Fuel the Growth of Your Facebook Presence
(4 Step Studio)
Facebook marketing isn’t as simple as just creating an account and posting a few links and photos. Natalie Narbonne offers four tips for really fueling growth for your Facebook presence, and thus your marketing strategy as a whole.
Don’t Let Poor Communications Hold You Back
To innovate in business, you need to overcome many different obstacles. But sometimes the biggest obstacles come from self-imposed limitations. Laura Petrolino shares why you shouldn’t let words hold you back from innovating. You can also see conversation about the post over on BizSugar.
Learn How to Market to Prospective College Students
If your company offers products or services aimed at the younger crowd, then learning how to talk to and reach those consumers is a must. Bart Caylor includes some tips for marketing to teens and potential college students. While mainly aimed at the education industry, the tips can translate to basically any business that needs to market to young people.
Use These Simple Tips for Creating Valuable Content
(Basic Blog Tips)
If you want people to really engage with your Facebook page, you need to create valuable content that’s worth sharing or interacting with. Aaron Lee includes some tips for creating valuable content on Facebook every day. Members of the BizSugar community discuss the post further as well.
Don’t Forget About These Entrepreneurial Expenses
A lot goes into starting your own business. And it’s not all just hard work and good ideas – a lot of it is actual expenses. Brooke Chaplan shares some common entrepreneurial expenses that many people forget about when starting businesses.
Find Money Making Franchise Opportunities
(The Franchise King)
Plenty goes into running a successful franchise business. But one of the most important things you can do to ensure success is to find the right opportunity. Joel Libava shares tips for how to find the best money making franchise opportunities. BizSugar members also shared their thoughts on the post.
Learn to Make Money on Periscope
Periscope is one of the newest social platforms to really impact the business landscape. The live streaming mobile app presents a lot of interesting possibilities for businesses and individuals. Jodi Jill even shares some tips for making money by using Periscope.
Add Variety to Your Marketing with an Ebook or Whitepaper
Your content marketing plan doesn’t have to be all short blog posts and 140-character tweets. If you include some longer form offerings, such as ebooks or whitepapers, your audience could see increased value in your offerings. Susan Payton shares some tips for improving your content strategy with an ebook or whitepaper.
Use These Proven Customer Loyalty Tactics
(The Marketing Eggspert Blog)
Getting customers for your business is one thing. Convincing them to stick around is another thing entirely. But there are some proven methods you can use to increase the loyalty of your customer base, as Alexis Caffrey shares.
Fruit Photo via Shutterstock
For the latest, follow us on Google News.
Great collection of articles. Thanks for including me here.
It seems pretty difficult to find the proper balance between creating actual valuable content, and creating content that’s “share worthy”. I think one could argue that there is literally 0 value to be found on a site like Buzzfeed, yet their content is shared like crazy. On the other hand, an in-depth guide on how to do a thing will likely not get shared at all, even if it’s the most comprehensive, through guide you’ve ever seen.
Sorry, seems I went on a bit of a rant there. It’s just something I thought about after I read the post you shared here about creating valuable content. It’s also something that continues to bother me about content marketing to this day. It seems like a waste of time to make truly great content when I could just compile a list of 10 cat pictures and get 100x more social interaction than I would with a post I put actual time and effort into.
I found that if you have something to offer and you have done your best to ensure that it is in its highest quality. People will usually take notice and it is easier to compete with it.
Sometimes, you don’t even have to completely different. You just have to tweak something that will be a great benefit to your target market. As long as they found that your product or service is more valuable than the competitor’s, then they will choose you.
Social media is not optional. And it is not enough to just participate. You really need to engage with your audience.
I think that the best way to stand out is through proper branding. Once you have branded yourself well, people will remember you.
Periscope is not that familiar with me. Any news on how it is doing? I think Snapchat is even doing better.