“From E-Commerce to Web 3.0: Entrepreneur Journeys” shines a brighter light on the entrepreneurship path to Internet riches through in-depth interviews.
Instead of focusing on the “feel-good” abstract facts, author Sramana Mitra digs into the details of how million-dollar Internet-based businesses grow and maintain their competitive advantage.
What is “From E-Commerce to Web 3.0” About?
Technology and business, as Mitra suggests in the first few pages of her book, is undergoing a revolution. That revolution, Web 3.0, involves around the push toward user participation and personalization.
Before this era (Web 1.0), Mitra discusses, it was simply OK for a business to present its products or services on a website. You didn’t have to tailor your products to a specific subset of users.
The next era (Web 2.0) saw the rise of more customer targeting and personalization. Companies began to initiate and even seek customer interaction through social media and blogs.
The business opportunities presented in the next era, Web 3.0, are the focus of the interviews in this book. In each interview, Mitra asks detailed questions on the resources they used to become profitable. How did they get funding? How did they get customers? When did they get their first employees? What advertising did they use?
Personalization, a feature of Web 3.0 is also a big feature of Mitra’s interviews. In each interview, Mitra focuses on the particular situations in each business owner’s life that led to them create the particular business that worked for them.
About the Author
What Was Best About “From E-Commerce to Web 3.0”
“From E-Commerce to Web 3.0” does an excellent job of getting more details than most other “How I built my business” books. Instead of focusing on the warm, fuzzy feelings of the process, Mitra digs deep into the questions and even challenges some authors on their beliefs. This creates a very interesting dynamic and displays her experience in working with business owners.
What Could Have Been Done Differently
The book presents a short discussion on Web 3.0 and then launches directly into interviews without providing any particular take-aways. The book does provide great detail on how the owners in the interviews became profitable, but “From E-Commerce to Web 3.0” doesn’t show how readers can follow along in those footsteps.
Why Read This Book
“From E-Commerce to Web 3.0” is a business startup book with a strategic dose of self-help. It shares the experiences of real business owners who figure out a way to survive in the chaotic business world without the help of angel investors (in most cases) or a fancy business plan. The stories get more in-depth than your average business article and even some books.