There are mundane activities in every business. These are tasks that take time and energy but frankly are better handled by someone else so you can focus on your company’s core business.
But where can you find someone to handle these tasks? Enter the virtual assistant!
“A virtual assistant can take day-to-day items that cause stress, but are not actually that difficult, and get them done behind the scenes so you can keep working on the bigger things that matter,” explains Jess Ostroff, Director of Calm at Don’t Panic Management , a virtual assistance agency specializing in end-to-end Facebook management services for businesses.
Considering the important role they play, it’s crucial to select wisely when hiring a virtual assistant. Below are some secrets to hiring the right virtual assistant.
When Hiring Virtual Assistants, Make Sure They. . .
Maintain Clear Communication
A key difference between hiring a full-time employee and a virtual assistant is physical presence. Unlike a regular employee, a virtual assistant cannot step into your cabin to get answers. This makes communication extremely crucial. You should, therefore, look for a virtual assistant who maintains complete transparency in communication at all times.
Have Industry Experience
Suppose you own a small B2B business and your target audience is the more serious and evolved group of people and decision makers. Would you benefit by hiring a novice with no industry experience? Probably not. Rather you should look for someone who has enough knowledge about the industry you operate in. A person with strong industry experience will be able to understand what the audience really wants.
Take Ownership for Mistakes
A professional virtual assistant is never afraid to take the onus of mistakes committed at work. It is this quality that makes it easier for you to work with them. As Ostroff says, “They value their work and their contributions to your success, and take ownership for mistakes or misunderstandings so they can do better in the future.” Taking ownership for mistakes also indicates the person’s accountability, which is a great quality to have in a virtual assistant.
Have Verifiable References
A simple yet effective way to gauge a prospective virtual assistant’s skills and qualities is to look for references and testimonials from past employers. Make sure you pay close attention to what their previous employers have to say about their work, personality and skills. Based on the testimonials, you will be able to find the right person for the job.
Understand how Social Media Works
If you are hiring someone to, for example, manage your Facebook account, it is important for them to fully understand how the site works. Apart from a comprehensive understanding of Facebook’s functionalities, it’s important to clearly know what it can do for businesses. A good track record will be useful in helping you examine a prospective virtual assistant’s capabilities in performing the job at hand.
Professional virtual assistants have enough confidence in their skills and experiences to share suggestions that can help their work and benefit your business. “They can also make suggestions when it comes to processes and efficiencies based on their own experiences that will help you run your business more seamlessly,” mentions Ostroff. Useful inputs and suggestions can ultimately help you meet your business goals.
Ask Questions About the Job and Responsibilities
When a prospective virtual assistant asks questions about the job role and responsibilities, it shows his/her interest in meeting your expectations. Valid questions are also useful in helping you chalk out well-defined job responsibilities. “It’s important to look deep within yourself and your business to figure out what you really need to be doing and what someone else could do. Then, you need to figure out which of the things others can do actually should be delegated to a VA,” says Ostroff.
Perform Well in a Trial Run
Not sure about how your relationship with the virtual assistant is going to turn out? Try a trial project to test waters. “It’s important to start with tasks or projects that are small and specific so you can begin to build trust while not risking anything major going wrong if the assistant isn’t the right fit,” explains Ostroff. If the small project goes well, you can trust the assistant with bigger tasks.
Excel at Time Management
A major quality of a good virtual assistant, according to Ostroff, is their ability to “take day-to-day items that cause stress, but are not actually that difficult.” To do so, the virtual assistant must possess great time management skills. In other words, they should know how to prioritize different jobs and multi-task without missing the deadline. They should also value your time and ensure you have an agreement on the timelines.
Mesh with Your Personality
Considering how closely you need to work with your virtual assistant, it is quite crucial to find someone whose personality is compatible with yours. For example, would you feel comfortable working remotely with someone who doesn’t talk at all? You need to have a clear understanding of the interpersonal qualities you are looking for in a person who you won’t meet face to face every day.
Understand Your Target Audience
When you are trying to connect with your audience through social media or any other approch, you should rely on someone who knows your audience, or at least is willing to improve his/her knowledge. Say your target audience is an average American teen living in a small town. You’d benefit from hiring a virtual assistant who knows the pulse of that kind of audience.
Staying connected is pivotal when you are working with a virtual assistant. Thanks to the Internet, there are several ways to interface with people who are sitting miles away. But it’s also important to find someone who is comfortable with your work hours. For example, if you are sitting in the U.S., would it help hiring a virtual assistant in Malaysia when you have to be in contact on a daily basis?
Possess Specific Skills
Apart from possessing desirable interpersonal skills, the person must also have specific qualities to get the job done. Ostroff has a word of advice: “It’s important to determine your unique skill set, focus on that, and delegate the rest.” The idea here is to find the right balance in job allocation, and for that you need to select a person with the right skill set.
Take an Interest in Understanding Your Business
According to Ostroff, “Most virtual assistants don’t find reasons to become invested in your business. And you get what you pay for.” The right virtual assistant becomes more involved. He or she knows that to help you connect with your audience they must understand what your business is all about. It is this understanding that helps them learn about your strategy and contribute in the most effective manner.
Show Intent to Learn
You may not always need to hire a virtual assistant with several years of experience. A comparatively less experienced person can also do a great job as long as he/she has the determination to learn. You may need to groom that person first, but the pay-offs are greater when you consider their considerably low cost.
A virtual assistant serious about his or her job will be more proactive in seeking feedback to find areas for improvement. Eagerness to receive feedback is a clear indicator of the assistant’s seriousness about the job. Ostroff adds, “It’s also important to give ongoing feedback, both good and bad, so that your assistant can learn and grow.”
Keep You Updated
It’s tricky to keep an eye on what the virtual assistant is up to because you are not physically close to each other. But a good virtual assistant understands this, and that’s why he or she keeps you updated from time to time. A good virtual assstant will share updates to keep you informed about progress and help eliminate miscommunication.
Deliver a Detailed Project Report
Professional virtual assistants have an eye for detail. They recognize the role of a detailed report to track the project’s status, progress and areas for improvement. A detailed project report also helps you know what you’re getting out of the engagement, which is beneficial in monitoring the return on investment.
Anticipate Your Needs
A professional virtual assistant takes the time to understand your business and its needs. Over time, the virtual assistant begins anticipating your business requirements and can make informed decisions. As Ostroff says, “The best virtual assistants are the ones who, after some time, can anticipate your needs and get to them before you even have to think about them.”
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