It’s important you use every outlet available when it comes to holiday marketing and advertising, but Facebook is arguably one of the most important. Social media in general is a great way to advertise no matter what time of the year, and Facebook in particular has made it easy for eCommerce companies to benefit through different Facebook Store options and features.
The big question is of course how to actually setup a Facebook Store, but second it’s important to understand how you can optimize your ads for the best return. Fortunately, it’s pretty easy once you chose your system to help you sell on Facebook.
How to Setup a Facebook Store to Sell During the Holidays
This holiday season is a great time to start ramping up your Facebook business efforts not only for success this year, but to help set you up for how you can better optimize your campaigns next holiday season as well. Of course a Facebook store extends far beyond the holiday season, but no surprise here, now is the time you’ll likely see the best results.
For those who are unfamiliar, a Facebook store is something that a business can setup on their Facebook Page so that users can shop and make purchases right then and there. If you look at the screenshot below, you can see that this company has a Facebook store setup that you can find by visiting their business’s Facebook page and scrolling down to the “apps” section:
So the thing to remember about setting up a Facebook store is you have to have a third-party app setup. There are essentially three major/ most popular third party applications that can help you setup a Facebook Store: Shopify, Wix, Bigcommerce.
By installing one of these eCommerce software systems, you will be able to alter your products, campaigns, deals, etc. within that software and it will automatically update on your Facebook page. Chances are you’re already using at least one of the software systems above, but if not visit here to get started.
For the purposes of this article we will focus on Shopify because that is what we’ve used in the past, it’s the most popular options, it’s easy to use, and Shopify has excellent support should you have any questions.
Using Shopify to Create Your Facebook Store
You have to already have a Shopify account setup, and then you simply download the app to your store and then will help you manage your Facebook brand and ads. If you haven’t already tried Shopify, you can try it free for 14 days to see how you like it before upgrading (the smallest package is only $9 per month, so it’s easily our favorite).
Once again, the app will help add a “buy” button to your customer’s timelines so that if they see something they can simply click without having to navigate away from their Facebook feed or remember to go back to shop. Below is a screenshot of how it works:
As you can see, a person can scroll down right there within Facebook as if they were searching on any other eCommerce website. If you want to learn more, you can click the image and be taken to the official website. There are also many other features that Shopify offers that you may not find with many other platforms:
- Adding banners and changing the number of columns of products you want to feature.
- Automatically importing products from your Shopify store to your Facebook store. You can also do this in real-time, as discussed above.
- As an option, you can require that those who want to see your products have to like your page before being able to shop. This helps you hook in your readers and hopeful keep them coming back for more.
- You have the option to add a discount code at checkout as well as shopping cart abandonment recovery.
- You can include unlimited products if you wish
A Website Builder Expert article made a good point about the importance of remembering not to get carried away. They say, “keep your focus on the core job of increasing fan engagement and encouraging discussion and feedback among your customers. Remember, shopping comes secondary on social networks.” This is hugely important, so keep this in mind before getting started with your Store.
If you want to take things one-step further, there are also several more Facebook apps that can help your eCommerce store in a few different ways, which you can learn more about here. Let us know what features you’ve tried in the past or how they worked for you this year in the comment section below.
Republished by permission. Original here.
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