One of the busiest shopping seasons is here and to help small businesses make the most of it, Google and Twitter have teamed up.
The two companies have formed #SmallBizSquad to provide useful tips and resources to help businesses win big this holiday season.
Helping You Stand Out
These tips are aimed at helping businesses:
- Set up social media and online advertising campaigns,
- Optimize email marketing efforts,
- Build customer loyalty.
Stepping Up For Small Businesses
For Google and Twitter, the small business segment presents a host of attractive opportunities. It is, therefore, not a surprise that both companies have been focused on tapping this thriving segment.
Let’s look at Google first.
The company formed its Get Your Business Online team back in 2011 to help small businesses boost their online presence. The team travels across the U.S. and works with thousands of business owners to get them online.
Earlier this year, the search engine giant introduced its Let’s Put Our Cities on the Map program, aimed at helping 30,000 cities get their local businesses online.
As for Twitter, the focus has been on attracting small businesses by educating them about the power of social networking.
The microblogging service conducted a Small Business Customer Insights Study last year to show how Twitter benefits businesses. One of the key findings of the study was the value of a Twitter follower to help businesses achieve reach, sales and word of mouth.
In addition, Twitter has introduced several new features to become more business-friendly.
#SmallBizSquad at a Glance
A quick look at #SmallBizSquad shows there are a lot of interesting tips, news and updates relevant for small businesses.
Online marketing solution providers such as HubSpot and MailChimp can be found using the hashtag to promote their services and sharing insights on the holiday season too.
It’s a good idea to use the hashtag to stay updated on the latest and find tips on handling the busiest time of the year for your business. You can also use it to network with businesses, partners and experts, and even for promotional purposes.
With Google and Twitter coming together to lure more businesses, the question is whether competitors such as Facebook and Instagram might offer services in a similar vein.