Spotlight: Sustainable Living Provides Easy Access to Green Products





sustainable living team

These days, it seems like almost every business is looking for ways to be more sustainable. That sustainability can lead to long-term savings and improved brand perception, among other benefits.

That’s why Sustainable Living was formed. The business helps both businesses and individuals create more sustainable practices and find more eco-friendly products. Read more about the company in this week’s Small Business Spotlight.



What the Business Does

Helps businesses become more sustainable and provides a green product marketplace.

Web developer and co-creator of the site Grant Lane told Small Business Trends, “We began by helping businesses reduce energy, water and waste outputs, substantially cutting the cost of doing business in the process. We have since expanded into the online market where we provide people with streamlined access to energy efficient and all natural goods, as well as cutting edge news concerning residential and commercialsustainability. We have researched top rated, eco-friendly businesses who actually live by what they believe in and delived this information in an easy to access fashion.”

Business Niche

Providing the most up-to-date information on high-quality eco-friendly products.

How the Business Got Started

By helping businesses be more sustainable.



Lane says, “Since we first official began in 2011, we have helped a number of businesses reduce waste, energy and water usage, saving them thousands of dollars monthly, per customer, strengthening community networks and building more efficient businesses.”

Sustainable Living

Biggest Win

Becoming more sustainable themselves.

Lane explains, “The biggest win in our history has been becoming self-sustaining our self, learning how to implement our own strategies in our daily lives and operate as a self-standing entity that allows us to continue to pursue our passion.”



Biggest Risk

Leaving previous jobs and opportunities to form Sustainable Living.

Lane says, “What has led us towards ever increasing success is the teamwork and strengths of our individual members to problem solve through further risks and issues that lay ahead.”

How They’d Spend an Extra $100,000

Marketing and developing their own sustainable product designs.

Favorite Team Activity

Outdoor meetings.



Lane says, “One of the ways in which we usually hold meetings or brainstorm sessions is by getting outside and going for walks or hikes. We feel that this really gets people thinking in new ways and improves creativity.”

Sustainable Living

Favorite Quote

“There are three things which build and maintain civilization throughout time: pristine air, pristine water and pristine food. And as an eternal truth I say unto you, that there are three things which bring the end of civilization, even the mightiest that have ever been and shall ever be, from the beginning-less beginning to the endless end of all time: impure air, impure water, and impure food.” ~ Zenda Avesta (3,000 BC)

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Find out more about the Small Biz Spotlight program.

Images: Sustainable Living. Top Image: Mr. P (Administrator), Jude Frates (Sustainability Consultant and Environmental Expert), Mike Frates (Web Design), Tristan Whitman (Business Strategy and Marketing) and Grant Lane (Web Design and Business Strategy). Second Image: Oliver’s Market, a client who we advised for cutting operating costs. Third Image: Jude Frates getting an award for his sustainable consulting work. 1 Comment ▼



Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

One Reaction
  1. I think that it is an entirely different market. I have tried searching for eco-friendly products and it really took some time. You can say that it is quite a chore. So having a business that can help you access these products would really be a big help.

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