It’s essential for all small businesses to have an online identity in today’s digital world. Whether you’re a successful small business or about to start one, bringing your business online may be the best thing for it. The advantages the Internet offers are exponential and can help a small business not only get off the ground, but thrive in a competitive marketplace.
Ninety-one percent of customers look online for local goods and services. These days, people prefer to find information quickly online using their computer or a mobile device, which means your business has to BE online in order to be FOUND online.
Given the flexible options now available to leverage the Web, any business of any size can benefit from the Internet. So, how do you make it happen and bring your business online? It all starts with a domain name.
Registering a domain name gives you three great ways to represent your business online:
1. As a Web address for your social media page.
2. As a company-branded email.
3. And/or as a business website.
And it’s a lot easier and cheaper than you may think! All three options can help build credibility, grow your business’ brand name, and enhance your customer communications. No matter what approach you take, you don’t have to pay a lot to have an effective online presence.
Don’t worry about tackling everything at once — just get started with one option. Consider that in as little as 10 minutes, and for less than the cost of lunch, you can register a domain name and start growing your business online right away!
Watch the video below to learn how to bring your business online:
I really wouldn’t recommend redirecting your URL to a social media profile because you don’t have control. What if the social media site changes a policy or crashes?
Go all the way to your own website. The payoff easily justifies the investment.
Interesting video. I love how it uses animation to explain things in an easier manner.
I had no idea you could send customers through your domain to a social media page. It depends on your business, but the developments that Facebook has made makes it very easy for a business to communicate with customers.
I think majority of customers will want to see a website but for local stores I think social media fine. For example Bob’s Cake Factory could say check us out on Facebook for all latest offers and new cakes and you can use the social platform to communicate.
But if you operate online and needs sales pages then you have to have website.
Great startup tips