July 25, 2017

Microsoft Unveils Elite Partner Program to Help With Bing Ads


Microsoft has unveiled a new initiative called the Bing Ads Elite SMB Partner Program for small and medium sized business partners who have successfully helped SMBs to find their own success.

The company considers partners as the chosen few who have an in-depth understanding of Bing Ads solutions and the search advertising landscape.

“They (partners) are committed to providing high-quality support and service and have the expertise, technology and skilled workforce to ensure that SMBs succeed with the Bing Ads platform,” Microsoft’s Global Partner Program Lead and Product Marketing Manager Shivi Saxena said in an official blog post.



The chosen partners are required to be Bing Ads trusted advisors to a large base of small and medium sized businesses. They must also have an infrastructure to provide billing and reporting support to a large base of customers on a regular basis. And they must meet the Bing Ads Elite Partner Product Certification requirements and maintain a required number of Bing Ads Certified Professionals.

Partners also must be able to participate in Microsoft and Bing Ads partner events and training sessions.

“Microsoft and Bing Ads are committed to providing world-class service to SMBs around the globe to empower them to do more,” says Saxena.

Bing Ads will provide Elite SMB partners with exclusive training, joint marketing programs, performance-linked incentives, dedicated account management, invitation to product ideation sessions with product teams, quarterly business reviews and access to technology and APIs to perform bulk operations.

Many other companies have introduced partner programs with the most recent being Instagram. Instagram announced a new Partner Program that will assist businesses of all sizes in getting the marketing results they desire.

A couple of companies like Force Marketing, White Shark Media and YP have already joined the Bing Ads Elite SMB Partner Program, and there will probably be more companies joining in coming weeks.

If you are interested in becoming an Elite SMB partner please visit the Bing Ads Elite SMB Partner page for more information.

Image: Bing

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Antony Maina


Antony Maina Antony Maina is a Staff Writer for Small Business Trends. His beat includes social media, general business reporting and exploring how people relate to technology. With a background in freelance writing, he is a contributor to other tech websites and can be found at Word4Bloggers.

One Reaction

  1. Aira Bongco

    I have not really tried advertising on Bing. I guess I should give it a try. It seems that a lot of business owners are profiting from it.

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