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How Important Are Employee Benefits when Recruiting?

employee benefits recruiting

What is one of the best ways to attract talented employees to your company? Offer great employee benefits when recruiting them.

In the modern workplace, companies are beginning to provide ever more comprehensive packages of perks, not only to attract, but also to retain employees [1]. To dive deeper into the issue, visual communication and design agency Column Five created an infographic for Jobvite [2] called “Employees With Benefits: Exploring the Importance of Employee Extras.” The graphic shows the perks that matter the most, how much they matter and to whom.

In general, 71.6 percent of companies offer benefits, which can range from health insurance to a casual dress code, tuition reimbursement to fertility treatments like egg freezing. Ask employees which perks they most appreciate and they’ll tell you casual dress codes, flex time/remote work, and mentoring or developmental programs. But ask employees what perks they most desire and they’ll say flex time/remote work, free gym memberships, free food, and catered lunches.

Just how much do these benefits matter to job hunters? A decent amount: 25.2 percent say it’s very important, 31.2 percent moderately important, and 33.8 percent somewhat important.

Even the smallest of perks can make a big difference. See the infographic for more about employee benefits when recruiting.

employee benefits recruiting

Image: ColumnFive