When it comes to social media marketing, Facebook is still the top choice for most businesses. And to retain its massive popularity among marketers, the social networking site shares useful tips from time to time.
On its Facebook for Business page, the social networking giant has Help Center a list of resources for business users.
The resources cover a wide range of useful topics such as Facebook’s advertising policies, creative tools for businesses and support for advertisers.
Let’s take a look at each of the resources to understand properly.
Facebook for Business Website
The first resource on the list is Facebook for Business. If you are new to the concept of using Facebook for business promotion, this is the first page you need to check out.
You can find useful tips on how to use Facebook to drive sales and raise brand awareness and latest updates on cool new features. For inspiration, you may take a look at examples of brands that have succeeded in leveraging Facebook.
Facebook is one of the best places to reach customers with targeted advertising campaigns. To know how you can get started, visit the advertiser support page. On this page, you will find answers to all your queries regarding advertising on Facebook.
Looking for more information about how to succeed with Facebook? On the advertiser education page, you get all the information you need about your Facebook page, Facebook adverts, best practices, and more.
To dig deeper and gain some practical, hands-on experience, you can check out the Blueprint page where you will find 34 eLearning modules. Available to anyone with a Facebook account, the online courses have been tailored to suit different business needs.
If you are more interested in seeing how it all works, visit the video tutorials page where you will find plenty of useful resources. Apart from sharing Facebook advertising tutorials, the page includes success stories to inspire you.
Creative Tools and Tips
Facebook’s popularity among marketers and users has created a clutter that poses a big challenge for businesses. In other words, your ad has to be creative and truly engaging to attract your audience. But if you are a small business with a limited marketing spend, how do you address this problem? A simple solution is to explore the Facebook Creative Shop.
You will find tools developed by Facebook to help improve the quality of your ads on the site, and reach customers without wasting time or money. The Facebook team works closely with businesses to develop these tools, processes and creative ideas that strike a chord with the users.
Guides for Advertisers
For expert tips on how to create powerful ads on Facebook, take a look at the Guides for Advertisers page. Here you will get all the information you need to create impactful Facebook ads.
Some of the advanced guide topics include getting more conversions from your target audience, accelerating your app’s growth with two strategies and bulk editing in Power Editor.
Facebook adverts look a bit different depending on the results you are looking for. With Facebook’s Ads Guide, you can find useful recommendations that will help make your Facebook ads look their best.
Before your ad goes live and you begin connecting with your audience, the advert has to comply with Facebook’s advertising policies. Facebook provides comprehensive information on its ad review process to help marketers.
On this page, Facebook explains three of the most common reasons why ads don’t pass its review. It also shares a list of prohibited and restricted content and other guidelines worth looking at.
Answers for all your questions about using Facebook for business can be found at the Help Center. Here you will get information on topics such as how to manage your password or reporting an issue.
If you have a specific question in mind, you can post it on Facebook’s Help Center page. Here you will get answers from Facebook users and the Facebook Help team. You may also browse the page to check out questions posted by Facebook users.
Report an Issue
If you find abusive content or spam that you’d like to report, visit the Help Center page.
To share your suggestions with Facebook, click Help Center. You will find information about how Facebook collects and uses feedback.
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