GoDaddy has acquired a portfolio of domain names from WorldWide Media Inc., a total of 70,000 in all.
The acquisition, for an undisclosed amount, is meant to offer users a wider range of domain names.
The portfolio consists of domain names like iBill.com, CarAuctions.com, 373.com and Faculty.com. There’s also a long list of domain names targeted at small businesses such as EventPlanning.co, NewYorkSmallBusinesses.com, SmallBusinessCredit.com, KitchenChef.com, and BikeRentals.com. All these names and many more are now available for purchase.
“GoDaddy is focused on making sure our customers get the perfect online name for their business or passion, so we’re always looking at ways to improve what domain names our customers can register,” GoDaddy’s Senior Vice President and General Manager Mike McLaughlin said in the company’s press release. “Our plan is to make these names accessible to small businesses. Worldwide Media, Inc.’s founder Michael Berkens has assembled an incredible portfolio of names and has been such an integral part of the domain name aftermarket for so many years.”
The acquired domain names can be viewed and purchased on www.NameFind.com. The site will provide users with the exact name they are searching for or list alternatives that are available for sale.
Some names, however, seem much more expensive than the average domains, despite GoDaddy’s plan to make them more “accessible,” so it’s not yet certain how many small businesses will fork out that much for one.
Since its acquisition by GoDaddy in 2013, Afternic, the company that operates the premium domain reseller network has immensely expanded the number of names available in its search results.
In April, the domain registrar and Web hosting company also acquired the domain portfolio business of Marchex for $28.1 million. The acquisition included 200,000 domain names.
Having spent the last 18 years building his domain name portfolio in Florida, the founder and owner of WorldWide Media, Michael Berkens, said that he is selling now because it’s time for him to focus on his family, friends and other endeavors
“I’m extremely proud of the portfolio I built and the domain name industry has never been stronger,” Berkens said in a statement. “This is a win-win for everyone involved.”
GoDaddy claims to be the world’s largest domain name registrar boasting more than 13 million customers worldwide with more than 61 million domains under management. With its huge portfolio of domain names, the company offers its customers a wide variety of names to choose from, empowering them to easily start their businesses.