Big events require big graphics. But you can’t necessarily get high quality signs printed large enough at normal print shops. That’s why SpeedPro Imaging specializes in creating large items like murals, vehicle wraps and more.
Learn more about the business and its unique offerings in this week’s Small Business Spotlight.
What the Business Does
Offers wide-format printing services.
Marketing Coordinator Jamie Eardley explained to Small Business Trends, “We can create anything from trade show and event graphics, vehicle wraps, wall murals, and beyond. If it’s big and needs printed, we can make it!”
Business Niche
Offering a one-stop shop to handle all printing needs.
Eardley says, “Each studio is able to produce anything our clients request. Our number one priority is to provide our customers with graphics that take their visual communications to the next level. We do this through extreme resolution levels and unparalleled color matching technology.”
How the Business Got Started
As a sign business in Canada.
Eardley explains, “SpeedPro Imaging’s founder had experience with hand painted signs and developed a sign business in Canada. The company began franchising in Canada in 1991 and entered the U.S in 2003 as a separate entity. Boris Katsnelson, the current CEO and President, acquired the business in 2014 and has since grown the company to 120 locations in the 30 different states throughout the U.S.”
Biggest Win
Making it through the recession.
Eardley says, “SpeedPro was able to stay profitable and provide quality graphics to clients when the industry as a whole was in decline.”
Biggest Risk
Trusting the business’s reputation to franchisees.
Eardley explains, “Every time we award a franchise, we bear the risk of finding the right franchise partner to be a worthy brand ambassador. We are only as good as our reputation and each and every franchisee relies on us to fund the right people to fulfill our brand promise.”
How They’d Spend an Extra $100,000
Developing additional support programs for franchise partners.
Eardley says, “Since becoming CEO, Boris Katsnelson has implemented a culture of continuous improvements to the system. In a little over a year, Boris has led initiatives that include improvements in areas such as: creating a new, more SEO-friendly website, updating our intranet so owners can located information pertaining to the business, adding a new workflow software to make our studios more efficient, and expanding the corporate team to help support our franchisees.”
Company Mascot
A dalmation named Hue.
Eardley says, “Instead of having the typical black spots, Hue has spots that are various colors.”
Favorite Quote
“I’m a great believer in luck, and I find the harder I work, the more I have of it.” – Thomas Jefferson
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Find out more about the Small Biz Spotlight program.
Images: SpeedPro Imaging
Aira Bongco
i think that print will not really fade. You still need images posted in public settings and nothing beats seeing big images compared to only seeing them in social media. So I guess it is here to stay.
Annie Pilon
I agree – the industry has definitely changed but I think there will always be at least some use for large signs at events or outdoor settings.