Are you familiar with Periscope? This social media platform lets you “go live” from your mobile device anywhere, broadcasting videos and audio to viewers as you are on the go.
The company was purchased by Twitter not so long ago and now a recent announcement is giving the heads up that the two platforms will work even better together.
Simply put, Periscope announced today that it is beginning a roll-out livestream broadcasts directly in the Twitter stream.
Up until now, a video shared from Periscope to Twitter would appear as a link. Followers who wanted to watch the video would have to tap the link and open the Periscope app to view it.
No more! (Well, no more for iOS users. The company says the live on Twitter feature will be added to Android and Web users “as soon as they are ready.”)
Now, Periscope broadcasts can appear directly on your iOS Twitter timeline when shared. There is no need for followers to have the Periscope app or even an account to see the video as long as they’re using the iOS Twitter app.
This means, very soon, everyone viewing your Twitter timeline will be able to see not just a link to your Periscope broadcasts but the actual broadcasts themselves.
This is good news for companies trying to broaden their social media reach. They can now more easily reach consumers who may have a Twitter but not a Periscope account.
As the Periscope team explains on the company’s official blog, “For broadcasters, this means you can reach the massive Twitter audience. And for everyone on Twitter, there’s now a richer experience in your home timeline, search results, and on anyone’s profile who’s shared a Periscope.
Periscope says videos shared on Twitter will auto-play within the Tweet they are shared. To top things off, when the video it tapped it will switch to fullscreen and even show Periscope social engagement.
This means that once the video is tapped your Twitter followers will also see comments and hearts made on Periscope for the video.
Periscope says it will finish rolling out the iOS version of the new feature over the next few weeks. There is no exact time table on the roll out of the feature for Android and Web users, but hopefully it will be soon.