Periscope is a live-streaming video mobile app for iOS and Android owned by Twitter.
Periscope allows you to “go live” via your smartphone and become your own on-the-go broadcasting station, streaming live video and audio from any location, at any time of the day or night. Viewers can tune in to your broadcast from anywhere in the world.
While having your very own live broadcasting system in your pocket is useful in itself, Twitter has now added Periscope streaming directly to its feed. Integration of Periscope streaming into Twitter’s flagship service effectively makes the app even more enticing for savvy business owners.
Periscope streams are now showing live in Twitter feeds for iOS users. Twitter will add this feature to other platforms soon.
Periscope Streaming on Twitter
Periscope streaming on Twitter means you don’t have to click links in a tweet to watch a Periscope video on the app. Live video streams from Periscope shared to Twitter are embedded and autoplay directly within Twitter feeds.
If you’re wondering how you can take advantage of this new development, or what its implications and possible applications for business are, we’ve got you covered. Here are some implications of Periscope streaming on Twitter, and winning ways brands can use to build trust and grow their businesses with the tools.
1. Brands can skip having to build an audience in a separate social network.
This is perhaps the best and most obvious implication of the update.
We all know growing an audience on social media networks isn’t always easy, or even cheap. Few business owners will say they are enthused about the emergence of yet another social networking site they need to register and grow a following on. Fortunately, Periscope streaming on Twitter means brands that already have a large following on Twitter can skip having to build an audience in a separate app because their Twitter followers are now also their Periscope audience.
“Whenever a broadcast is shared on Twitter, you tap the link to open the Periscope app,” Twitter says in a blog post. “Today, we’re replacing those links with the broadcast itself, auto-playing right within the Tweet. And when you tap the video, it goes full-screen and shows Periscope comments and hearts from other viewers. You [and your audience] don’t need the Periscope app or even a Periscope account.”
2. Brands can stream authentic “personal” messages to a larger audience.
Periscope forces people to be personal and more authentic since they are streaming live. Your audience isn’t only looking into your digital eyeballs, but also into your real ones. While this can be intimidating, one of the benefits of streaming live is that you appear more authentic and build the “know, like and trust” factor much faster. The “know, like and trust” factor helps brands build trust with customers. Trust is vital because people buy from those they know, like and trust.
Now with Periscope videos streaming on Twitter, you can reach Twitter’s massive audience out of the box, and also build greater trust and connection with your audience. All users still need to use Periscope’s app to create video broadcasts, but there are so many ways brands can leverage authentic live-streaming and deliver “personal” messages with Periscope. Brands can then share the video broadcasts on Twitter to reach an even larger audience.
For instance, brands could use Periscope video streaming on Twitter to:
- Show viewers some cool behind-the-scenes looks – These can be glimpses of how your company offices look humorous office staff antics to add a fun element to your brand.
- Share industry news – Here you can talk about marketplace trends before anyone has a chance to write about them, or simply do weekly roundups of what’s happening in the industry. This can set you apart from your competition and position you as a go-to brand in your industry.
- Stream live tutorials and Q & A – Here you can do an interactive product demonstration, and also answer pertinent live questions from viewers.
- Showcase a new product – Here you can highlight cool product features, packaging and more, or just have a behind-the-scenes look into how your product is made.
- Provide live customer support – Here you can offer general customer support and also respond in real-time to any pressing customer support inquiries.
- Announce special product offers – Here you could give viewers a sneak peek at new items that have arrived, as well as any special offers like promo codes or coupons.
- Film live at an event – Here you could show backstage scenes with interesting personalities at conferences, or stream candid interviews with industry influencers on the sidelines at events.
- Show live clips of satisfied customers – Customer testimonials are invaluable because they show the real impact and difference your business is making.
- Thank your customers individually or in general … and so much more!
Truly, the only limit to marketing your products, services and brand using Periscope live streaming is your imagination.
3. Brands can use Twitter’s advertising products to promote their Periscope videos.
Although platforms evolve all the time, brands promoting Periscope videos on Twitter can (at least for now) target Twitter’s users based on interests and keywords pretty much like they already do with more typical tweets. Moreover, Twitter could start to integrate Periscope videos into Moments, another Twitter feature recently introduced to provide feeds focused on the latest news events. Twitter Moments already include videos, so Periscope live streams should fit right in.