Giving your business a boost doesn’t always have to mean making huge changes. Sometimes the little things can make a big difference. Here are some tips from small business community members for making small but effective changes to your marketing efforts and your business.
Integrate Your Email Marketing with Your Social Media Efforts
Email and social media are both important parts of many marketing plans. But if you’re having trouble with one or both of those methods, the solution may just be to have them work together. In this post, Neil Patel shares some tips for integrating your email marketing with your social media.
Improve Your Sales Funnel
Your sales funnel is the process that people go through on the way to purchasing from you. If you can put yourself in your customers’ shoes through that process, you may be able to improve your sales funnel, as this post by Brian O’Connell in The Bitter Business points out. BizSugar members also discuss the article here.
Take a Semi-Sabbatical
Every now and then, it can be beneficial, both for you and for your business, if you take a step back from your regular tasks. This can give you a fresh perspective and help energize you for the future. Donna Maria Coles Johnson of Indie Business Network shares some ideas for taking a semi-sabbatical here.
Discover the Features of a Good Website
No two websites should be exactly alike. But there are some features that many great websites tend to have in common. This article by Garrett Bonistalli in One Thing Marketing includes some characteristics and features of a good website.
Overcome These Creativity Barriers
Being creative is an important part of running any business. But creative barriers tend to pop up from time to time, like the ones outlined here by Martin Zwilling of Startup Professionals Musings. Members of the BizSugar community also share their thoughts on the article here.
Save Time and Make Sales at Trade Shows
Trade shows can be great for marketing your business and connecting with others in your industry. You can find some tips for saving time and making sales at trade shows in this article from SMB CEO by Ivan Widjaya.
Rock Your Value Prop for SaaS Customer Success
Creating value for your customers is an integral part of getting them to do business with you. There are several methods you can use to improve your value prop when it comes to SaaS customer success. Nichole Elizabeth DeMere outlines some of them here.
Get Over Your Fear of Writing Your Business Plan
Fear can hold business owners back from doing so many things. But you shouldn’t let it. If you’re thinking of starting a business, you need to get over your fear of writing your business plan, according to this article by Malla Haridat of Kick Start Your Potential. You can also see discussion about it over on BizSugar.
Communicate with Your Printer
Online marketing gets a lot of the attention these days. But good old fashioned printing can still be effective, if you have a good printer that you’re able to communicate with clearly. This article by Anne Brower on Hey Now! Media includes some tips for communicating with your printer.
Write Winning Content on LinkedIn
When it comes to content marketing, sometimes the platform you chose for your articles can make a big difference. If you chose to create content on LinkedIn, take a look at these tips for writing winning articles by Cendrine Marrouat on Social Media Slant. BizSugar members also share input on the post here.
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It is important to have a clear message and repeat that message across different platforms. Also, never underestimate the power of networking as that will really make you stand out from the pack.
Another way of standing out is to let your businesses voice and personality shine through. Make it evident in the tone of what you create in your marketing and how you brand your business. A great example of this is the Virgin brand by Richard Branson. Its hip and energetic. It mirrors the image of Branson himself!
A great way to stand out and to get people to remember you from trade show events is to get a vanity phone number. This branded, easy-to-remember toll-free vanity number can be displayed prominently on your tradeshow booth as well as any promotional giveaways (swag) – for people to remember your business name and what your business provides.