It’s been a while since I picked up a book on social media, but this one caught my eye. While social media is often seen as a must do marketing activity for businesses today, many businesses actually fail dismally to convert the leads that they attain into actual sales.
“No B.S. Guide to Direct Response Social Media Marketing ” explores the reasons for this, and provides insight and practical advice on how businesses can best use the leads that they acquire to further their connection with prospective clients, and to gain more sales.
What is “No B.S.” About
In this social media marketing guide, Dan S. Kennedy, one of the leading influencers of entrepreneurs, and Kim Walsh-Phillips, a social media direct-marketing response expert, focus on how businesses need to do more than just gain a following for their brands. Businesses need to go one step further and actually successfully convert these followers and leads into real sales. As the authors explain, many businesses do manage to gather leads which they could further use to gain sales, but most tend to fail to convert their leads into sales due to the use of ineffective or incorrect practices.
In “No B.S.” you will learn how to create and implement a well planned social media campaign, and how to track and monitor its success. Plenty of techniques are covered, and I particularly enjoyed the guidance given on how to create effective magnet leads, and chapter 14 “Transformation through Optimization” where split testing is discussed in detail and made more interesting through the use of real examples.
Additionally included in “No B.S.” are several note-worthy interviews with a variety of marketing experts including Shaun Buck of The Newsletter Pro and Tim Ash who wrote “Landing Page Optimization” and is the CEO of SiteTurners.
It may surprise you to hear that Kennedy is not a fan of social media, which is probably why I could not find a Twitter account for him. However, he does acknowledge that it does work for those who know how to use it effectively. Apart from being a multi-millionaire serial entrepreneur, he is also a strategic advisor, marketing consultant, and one of the highest paid direct-response copywriters in the world.
Meanwhile, Walsh-Phillips is one of the leading lights when it comes to direct-response marketing and Facebook advertising. Based in New York, she is the CEO of the direct-response digital agency Elite Digital Group.
What Was Best About “No B.S.”
What I like about “No B.S.” is that it does not promote social media as being the only form of effective marketing today. While it does certainly focus heavily on using Facebook and other social media platforms for marketing purposes, it also highlights the value of other marketing methods including the good old fashioned printed newsletter.
“No B.S.” also contains numerous success stories of businesses which have used social media correctly, and includes many useful pictorials of posts that have been used to generate sales from leads.
What Could Have Been Done Differently
At 368 pages in length, “No B.S. Guide to Direct Response Social Media Marketing” is quite a lengthy read. While it undeniably contains a wealth of useful information with regard to converting leads into sales and the best practices to use, some of the points were covered more than once. Whether this was purely to emphasize these key points or for some other reason I am not sure, but perhaps the authors could have condensed the book slightly.
Why Read “No B.S.”
If you are using social media as a means of marketing but feel you are not getting the results you had hoped for, you could do a lot worse than read “No B.S.”. It contains an abundance of useful ideas and guidelines which should help you to convert more leads into sales.
The book is quite detailed, and the methods outlined require a great deal of thought, planning and monitoring to successfully maximize sales from the leads that you have. Therefore, the book may be best suited to those who already have a sound knowledge of social media and direct-response marketing, or who actually work in a business which provides such services to other businesses.