15 St. Patrick’s Day Marketing Ideas

St. Patrick's Day Marketing Ideas

With St. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing. Whether it’s promoting St. Patty’s Day facts on social media or hosting an event at your bar or restaurant, there are plenty of different ways you can market your business on or around St. Patrick’s Day.

St. Patrick’s Day Marketing Ideas

Email Marketing for St. Patrick’s Day

St. Patrick's Day Marketing Ideas and advertising

Ask your Subscribers St. Patty’s Day Trivia Questions

There’s a lot of history and tradition surrounding St. Patrick’s Day. So send out some questions or challenges to your email list to encourage them to engage with you.

Share Information

Share St. Patrick’s Day traditions, recipes or other helpful or interesting tidbits. Customers love when you provide valuable tips they can use. And if you can integrate your own products or services into the information in some way, that’s all the better.

Integrate Green into your Message

Of course, the color green is a big part of St. Patty’s Day. But even if you don’t have any green products, you can at least use the word green in some way. For example, if you’re a marketing consultant, tell customers you can help them earn more “green” through one of your new services. Or if you’re a health coach, offer your clients a way to make others “green” with envy.

In Store Signs and Displays for St. Patty’s Day

St. Patrick's Day Marketing Ideas and advertising

Suggest Unique St. Patrick’s Day Gift Ideas

Use your signage to point out some unique products or services that you offer that could make great gifts for St. Patrick’s Day. Tie them to the holiday or Irish traditions in some way to explain why customers should purchase them.

Advertise your Holiday Specials or Events

If you’re hosting a special event or sale for St. Patty’s Day, put up signage leading up to it explaining when it is, what the cost is and what all is involved.

Remind Customers to be Safe

If your St. Patrick’s Day specials involve alcohol in any way, use your signage to remind people not to drink and drive. Include numbers to local cab companies, or even include a discount code for Uber or Lyft users.

Social Media Marketing for St. Patrick’s Day

St. Patrick's Day Marketing Ideas and advertising

Add some Green to your Social Media Profiles

Take a photo of your team wearing green. Add a shamrock. Or otherwise change up your profile and cover images for St. Patty’s Day. You can even change your name to a festive play on words that still utilizes all or part of your actual business name.

Start a Themed Hashtag Challenge

Ask customers to share their St. Patrick’s Day stories, traditions or other content with you through a designated hashtag on Twitter or Instagram.

Create a St. Patrick’s Day Themed Pinterest Board

Pin images of holiday themed recipes, cartoons, party ideas and more leading up to and on St. Patty’s Day.

Special Events Around St. Patrick’s Day

St. Patrick's Day Marketing Ideas and advertising

Develop a Custom Menu for your St. Patrick’s Day Customers

For example, add green food coloring to certain foods or even add a few traditional Irish elements to your dishes. Alternatively, you could simply change the names of a few of your regular menu items to make them more festive for the holiday.

Set up a Photobooth

Customers can get their photos taken in a St. Patrick’s Day setting, such as at the end of a rainbow or in a field of four-leafed clovers. You can even have an employee dress up as a Leprechaun so people can take photos with them. Then have customers sign up for your email list to get their photos via email.

Create a Festive Atmosphere with Music

Have traditional Irish musicians or even dancers visit your space on St. Patrick’s Day to get everyone even more into the holiday spirit.

Sales, Discounts and Special Offers Ideas for St. Patrick’s Day

St. Patrick's Day Marketing Ideas and advertising

Offer Gift Certificates

People can purchase them from your business ahead of time. Call these gift certificates a “pot of gold” or something else festive, and make sure they look the part as well.

Host a One-day Sale

Offer customers a discount on all green or otherwise St. Patty’s Day themed items. Or you could offer discounts to people wearing green or other festive garb.

Host a Contest

Customers can enter to win some kind of prize that fits into the theme of St. Patty’s Day. For instance, you could refer to the prize as a “pot of gold” or “lucky charm.”

Friends, Recipe, Window, Shamrock, Macot, Sale Images via Shutterstock

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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

4 Reactions
  1. This is interesting. I am personally a fan of holidays and I always love launching events for my customers when these days come. It makes it more fun and engaging as well.

  2. Annie: When is St. Patty’s Day? 😉

  3. Just a little quibble. The diminutive reference of the holiday is St. Paddy’s Day, not St. Patty’s Day.