With St. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing. Whether it’s promoting St. Patty’s Day facts on social media or hosting an event at your bar or restaurant, there are plenty of different ways you can market your business on or around St. Patrick’s Day.
St. Patrick’s Day Marketing Ideas
Email Marketing for St. Patrick’s Day
Ask your Subscribers St. Patty’s Day Trivia Questions
There’s a lot of history and tradition surrounding St. Patrick’s Day. So send out some questions or challenges to your email list to encourage them to engage with you.
Share St. Patrick’s Day traditions, recipes or other helpful or interesting tidbits. Customers love when you provide valuable tips they can use. And if you can integrate your own products or services into the information in some way, that’s all the better.
Integrate Green into your Message
Of course, the color green is a big part of St. Patty’s Day. But even if you don’t have any green products, you can at least use the word green in some way. For example, if you’re a marketing consultant, tell customers you can help them earn more “green” through one of your new services. Or if you’re a health coach, offer your clients a way to make others “green” with envy.
In Store Signs and Displays for St. Patty’s Day
Suggest Unique St. Patrick’s Day Gift Ideas
Use your signage to point out some unique products or services that you offer that could make great gifts for St. Patrick’s Day. Tie them to the holiday or Irish traditions in some way to explain why customers should purchase them.
Advertise your Holiday Specials or Events
If you’re hosting a special event or sale for St. Patty’s Day, put up signage leading up to it explaining when it is, what the cost is and what all is involved.
Remind Customers to be Safe
If your St. Patrick’s Day specials involve alcohol in any way, use your signage to remind people not to drink and drive. Include numbers to local cab companies, or even include a discount code for Uber or Lyft users.
Social Media Marketing for St. Patrick’s Day
Add some Green to your Social Media Profiles
Take a photo of your team wearing green. Add a shamrock. Or otherwise change up your profile and cover images for St. Patty’s Day. You can even change your name to a festive play on words that still utilizes all or part of your actual business name.
Start a Themed Hashtag Challenge
Ask customers to share their St. Patrick’s Day stories, traditions or other content with you through a designated hashtag on Twitter or Instagram.
Create a St. Patrick’s Day Themed Pinterest Board
Pin images of holiday themed recipes, cartoons, party ideas and more leading up to and on St. Patty’s Day.
Special Events Around St. Patrick’s Day
Develop a Custom Menu for your St. Patrick’s Day Customers
For example, add green food coloring to certain foods or even add a few traditional Irish elements to your dishes. Alternatively, you could simply change the names of a few of your regular menu items to make them more festive for the holiday.
Set up a Photobooth
Customers can get their photos taken in a St. Patrick’s Day setting, such as at the end of a rainbow or in a field of four-leafed clovers. You can even have an employee dress up as a Leprechaun so people can take photos with them. Then have customers sign up for your email list to get their photos via email.
Create a Festive Atmosphere with Music
Have traditional Irish musicians or even dancers visit your space on St. Patrick’s Day to get everyone even more into the holiday spirit.
Sales, Discounts and Special Offers Ideas for St. Patrick’s Day
Offer Gift Certificates
People can purchase them from your business ahead of time. Call these gift certificates a “pot of gold” or something else festive, and make sure they look the part as well.
Host a One-day Sale
Offer customers a discount on all green or otherwise St. Patty’s Day themed items. Or you could offer discounts to people wearing green or other festive garb.
Host a Contest
Customers can enter to win some kind of prize that fits into the theme of St. Patty’s Day. For instance, you could refer to the prize as a “pot of gold” or “lucky charm.”
Friends, Recipe, Window, Shamrock, Macot, Sale Images via Shutterstock
More in: Holidays
This is interesting. I am personally a fan of holidays and I always love launching events for my customers when these days come. It makes it more fun and engaging as well.
Annie: When is St. Patty’s Day? 😉
Just a little quibble. The diminutive reference of the holiday is St. Paddy’s Day, not St. Patty’s Day.