A trending hashtag at one time was #DescribeTwitterIn3Words. That can only be described as an avant garde approach to constructive criticism. Or, at least, that is what I hope.
The general sentiment for what Twitter has been turned into lately is “Scrollin’, Trollin’, Scrollin’”, “marketers ruin everything”, or my favorite, “FIRE HOSE ON.”
I think this is true. For a vast majority of people, Twitter has become a fire hose of content and noise. Everyone is sharing their latest blog posts, the posts of their favorite “influencers” in the hopes of creating value.
While all this is well and good, there is a better way to beat the noise of competition. Do something no one else is doing. For instance, using the the Twitter video messages feature can generate huge levels of engagement.
Three Reasons to Love Twitter Video Messages
- The Twitter native video feature allows you to break through the noise. Not many people are doing it, which is the key to being different.
- It creates deeper relationships with your connections. Consistently, the only strategy you need to grow your brand with social media is “depth over width.” The deeper connections and relationships you have with your audience, the more sales you make and more opportunities you receive. It takes extra time out of your day to send a video over a quick tweet.
- Authenticity, personality, and value are created and showcased. It’s a no-brainer. Authenticity wins hands down; we can all see the honest true soul a mile away. People buy from people. When you take time out of your day to create a personal connection with a stranger, you add value to their life.
Since implementing this Twitter tactic, the results have been crazy. These are the responses to personalized welcome messages:
You can also use Twitter’s native video feature to ask industry leaders questions. To thank people for sharing your article. To answer questions on Twitter.
One of the coolest ways is to answer a question and leave a link back to a blog article, getting people re-engaged with your content and creating a sense of community.
Have you used Twitter video messages?
Twitter App Photo via Shutterstock
This is a good point, twitter is such an overflow of posts using the video feature is probably a good way to get out from the crowd of tweets and engage users. I will definitely pass this along to the person in charge of our twitter account.