New Universal LG White Card for Credit Card Processing Coming Soon?



LG Pay White Card

LG is reportedly developing a universal credit card to go with LG Pay, its new mobile payment system. A report by ETNews says that the card will be called LG Pay White Card and like the failed Coin or the new Plastc, the White Card will be able to store several debit, credit and rewards cards.

Leaked photos of the LG Pay White Card reveal a card that is shaped like a regular credit card with a small low-power LCD screen that allows users to select the credit or debit card they want to use to finalize their transaction.  The contacts on the left side are for charging the card.

There’s really no denying the fact that the card’s design and features seem a little too basic, but LG is allegedly launching the LG Pay White Card to target a good proportion of people who are not familiar or comfortable with using mobile payment platforms such as Samsung Pay, Apple Pay or Android Pay to make payments.

Having a device that acts, feels and looks like traditional debit or credit cards while adding the convenience of only having to carry one card could make the White Card more quickly adopted by both businesses and consumers.

LG initially announced that it would be launching a mobile payment system back in November. The company also said that it had partnered with two major Korean credit card companies, KB Kookmin Card and Shinhan Card, to help them launch the service in South Korea. The electronics giant didn’t, however, say when the service was going to be launched, but it did say that the service would work on most LG phones, old or new. Perhaps this was LG’s way of secretly hinting that the service wasn’t going to be phone-based at all.

ETNews claims that LG has already ordered 50,000 White Cards in preparation for the launch. It is also rumored that the company might announce the service next month at Mobile World Congress in Barcelona.



Card Photo via Shutterstock
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Antony Maina Antony Maina is a Staff Writer for Small Business Trends. His beat includes social media, general business reporting and exploring how people relate to technology. With a background in freelance writing, he is a contributor to other tech websites and can be found at Word4Bloggers.

One Reaction
  1. Doesn’t make sense, to me…Maybe I have been in the Cashless Payments for the Vending Industry with introduction of QR Code app and cashless payment via mobile phone. Why would you want to condense all your Credit – Debit cards into another ONE Card, Plus to then NOT just have a LG . Pay APP to use your Mobile Phone as the main facilitator for cashless payments. Cashless payment acceptance by using your mobile is the best, safest and easiest way to make a TRUE Touchless Cashless Payment. Mobile phones are peoples life companion and they never go anywhere without it. Not having a Phone based APP that has a Loyalty Rewards program built in for LG doesn’t make any sense to me but just a waste of money to invest in this.

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