Marketing methods for small businesses are constantly changing. You need to be able to keep up with customers who are using technology that’s always evolving.
To update your online marketing efforts, take a look at the following tips from members of the online small business community.
Use These Tips for a Great Social Media Marketing Campaign
Social media marketing is more complicated than just posting the occasional Tweet or Facebook photo. If you’re going to use social media marketing campaigns as part of your online marketing strategy, take a look at these tips from Anita Campbell on the SBA blog.
Write Headlines That Catch Fire
Headlines are often the first impression that potential customers have of your online content. To make them as catchy as possible, you can learn from the songwriting techniques outlined in this post by Merrill Shane Jones on the Copyblock Creative Blog.
Use Blogging More Effectively
Whether you want to do it as a career or use it as a promotional method, blogging presents multiple upsides for your business. To learn how to be a professional blogger, take a look at this post  and checklist by Ginny Dwyer on Modgility. Then see what BizSugar members are saying about the post .
Use These Best Practices for Pinterest A/B Testing
In order to get the most benefit out of Pinterest, you need to learn the best practices that will work for your business. That means you need to do some testing. This Blogworthy post  by Sara Tetzloff includes some best practices for A/B testing on Pinterest.
Optimize for Ecommerce Sales with Information Bias
When selling online, it’s important to give customers enough information to make a decision. But more isn’t always better, as Jeremy Smith explains in this post on the JeremySaid blog. You can learn more in the post about how to optimize your selling strategy by using information bias.
Analyze Your LinkedIn Data
As the business social network du jour, LinkedIn can be a great place for you to connect with other professionals and potential clients or collaborators. The platform also lets you access data about who views and interacts with your profile. To learn how to best utilize that data, take a look at this post  by Nancy A. Shenker on the Bad Girl, Good Business blog.
Follow These Social Media Do’s and Don’ts
When it comes to social media, there are some practices that can be beneficial for businesses and others that can be detrimental. For help deciphering between the two, check out this Dyer News post  by Jonathan Dyer. Then you can read the discussion  on BizSugar.
Use Mobile Marketing to Reach Millennials
Millennials love their technology. If your business is one that you want to appeal to millennials, then you should probably be utilizing some form of mobile marketing in order to get your brand in front of your target customers. This post  by Kristina Waters on the Candybox Marketing blog includes an infographic with some facts and statistics about millennials and technology.
Learn How to Promote a Podcast
If you’ve decided to take the leap into podcasting for your business, then you need to learn how to promote your podcast so that it gets heard by as many people as possible. Lyndsay Phillips  has some tips for promoting podcasts online.
Make Sure Your Landing Page Forms Don’t Ask for Too Much
Landing pages can be a great way to catch the attention of potential customers and collect leads. But if you try to make them do too much, it can be detrimental to your business, as Elisa Silverman explains in this PageWiz post . The BizSugar community also shares thoughts about the post here .
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