Today’s businesses need an online marketing strategy to succeed. While every business’s strategy may look a bit different, there are some common threads that hold most of those successful strategies together.
Members of the small business community have plenty of tips to share when it comes to successfully marketing businesses online. Check out their top tips below.
Make Your Way with Social Media
Social media isn’t a one-size-fits-all solution. You have to determine the strategy that is going to work best for your business, as Rachel Strella of Strella Social Media discusses here . And Strella elaborated on these suggestions in a conversation in BizSugar community here .
Super Charge Your Local Search Results
Even for local businesses, online marketing can make a huge difference. Local search, for example, can help to bring new faces to your store, restaurant or other local business. To make the most of your local search marketing, check out this Inc article by Small Business Trends CEO Anita Campbell.
Think About These Things for Your Website’s Social Sharing Features
Letting customers or followers do some of your online marketing for you can really help out and save you time. But you need to make sharing your content easy for them. So in this article  at the Social Media Week, Larry Alton suggests some things you should think about when incorporating social sharing buttons into your website.
Keep Up with Marketing Technology Trends
Thanks to technology, online marketing is constantly changing. That means that you need to keep up with the new trends in order to stay relevant to tech savvy consumers. This article  at Docurated by Angela Stringfellow includes some marketing technology trends that are poised to re-shape the world of marketing.
Grow Your Website Traffic
Content creation can be a key part of your online marketing strategy. But you need to build traffic in order for your content to be effective. This post  on the official dlvr.it blog by Bill Flitter includes a playbook for growing traffic to your content.
Expect These Things When Joining Social Media
As a small business owner, the idea of joining various social media sites and regularly using them as part of your online marketing plan can seem daunting. But if you know what to expect, the process can be a bit easier. Here  on NutsPR, Corina Manea shares some things you should expect when joining social media as a small business owner.
Use These Best Practices for Twitter Polls
Twitter’s polling feature can help you to gain insights and interaction from your followers on the platform. And the microblogging site has now revealed some of the best practices that people should use when running polls, which Matt Southern covers in this Search Engine Journal article . BizSugar members also chime in with their own thoughts here .
Consider Starting Your Own Podcast
Lots of businesses have websites and social media accounts. But starting your own podcast can really help you to stand out in today’s business world. Here , Ileane Smith shares some of the benefits that businesses could realize through starting a podcast.
Create a Content Anchor
When creating content for an online audience, the length and quality of your content can make a big difference in how many people see and interact with it. In this post  on Blogger Sidekick, Will Blunt discusses the concept of a content anchor and how it could help your online marketing strategy.
Use Influencer Marketing That Works
Influencer marketing is a relatively new concept to a lot of businesses. But it can really jumpstart your online marketing efforts if used correctly. Here , Ann Smarty discusses how small businesses can use influencer marketing in a way that should work both now and in the future.
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