Digital magazine platform, Issuu, is shutting down its Targeted Distribution (TD) campaigns service, effective April 1, 2016. This, however, is no April Fool’s Day prank!
Headquartered in Menlo Park, California, Issuu is a platform that allows anyone with digital content to upload and distribute their publications in just a few minutes.
Launched in 2011, Issuu’s TD service allowed for publishers to target a specific audience for their publication. Customers start a campaign, create an ad and set up a budget. You choose the type of reader you want to see your ad and Issuu will put it out. You only pay when someone clicks on the ad.
Evidently, this marketing plan has been less than successful since Issuu plans to deep six it on April 1. Issuu has not answered requests for an interview.
On that day, all vouchers for this service will be voided. Issuu says on its website:
- If you have unused vouchers, feel free to run campaigns up until April 1 so your vouchers don’t go to waste!
- Review your past campaigns now and be sure to take screenshots of your statistics for your records.
On April 1, Issuu says the following will happen:
- Any active Targeted Distribution campaigns you have will automatically stop running.
- You won’t be able to create, edit or view campaigns.
- If you have a balance due, you will receive a final invoice.
- If you have unused vouchers, they’ll be voided on April 1. Targeted Distribution vouchers are not transferable into issuu paid subscriptions.
Founded in 2006, in Copenhagen, Denmark, the goal was democratizing print media. Founders Michael Hansen, Ruben Bjerg Hansen, Mikkel Jensen and Martin Ferro-Thomsen, wanted to give both aspiring and established publishers the chance to create their own digital magazines. In 2009, Issuu was named one of Time’s 50 Best Websites and was a Webby Award honoree.
Image: Small Business Trends via Issuu