Infusionsoft has grown a lot over the last few years — both in its offerings and in its dedication to the small business community.
The ICON Conference March 2-4, 2016 is under way and even the company’s own tweets from the event show its focus on the ecosystem it serves.
— Infusionsoft (@Infusionsoft) March 2, 2016
Over time the company has certainly seen ongoing growth.
Founded in 2001, Infusionsoft now has 650 employees, $100 million in revenue as of 2015, 120,000 users and 35,000 customers.
Those customers (apparently) know what to expect from a conference like this one — and from a product like Infusionsoft. Steve King of Small Biz Labs tweeted:
Infusionsoft chief product officer talking about product improvements that make things simpler & save time #ICON16
— Steve King (@Smallbizlabs) March 3, 2016
Among other things, Wednesday featured a media and analyst Q&A session following Infusionsoft CEO Clate Mask’s Keynote. Another was scheduled following Chief Product Officer Terry Hicks’ keynote today.
Infusionsoft’s growth has not only been financial or by the numbers, however. Previewing the event in February, company leaders said they expected greater focus on analytics, a major new trend for the company and its small business customers.
“Small business owners often make gut instinct decisions. While that gut instinct may work in the beginning, it can sometimes lead them down the wrong path as their business grows. That’s why having a solid plan for collecting and analyzing data is vital to the long term success for a business,” senior product manager Jordan Hatch told Small Business Trends at the time.
“Creating a culture of making data driven decisions in business not only reduces the margin of error, but enables the scalability of the business. As employees start to take over the business owner’s responsibilities, teaching them to make data driven decisions creates consistency in the business and can make up for a lack of intuition,” Hatch added.
Those in attendance at the event insisted there was plenty to learn. As Brent Leary, co-founder and partner at CRM Essentials tweeted:
I see more note taking – actual pen to paper note taking – going on at #ICON16 than at any other conference I’ve been to.
— Brent Leary (@BrentLeary) March 3, 2016
Infusionsoft promised mobile would be another focus.
“eMarketer is predicting an incredible 210 percent growth in total value of mobile payment transactions in 2016 alone — that’s up to $27.05 billion from $8.71 billion,” business development and payments manager Zach Vance told Small Business Trends in February. ” Predictions like this and the countless others point toward continued strong growth in the mobile payments space, so it’s essential for small businesses to start implementing this technology.”
Editor’s Note: article updated to correct user number