Training and education are important elements to any business. But many online training courses are often either boring or ineffective. Enter Market Campus. The company works to make its courses actually fun so that students can take in the information and want to learn even more. Learn more about Market Campus in this week’s Small Business Spotlight.
What Market Campus Business Does
Provides digital marketing courses and certification programs.
The company offers both video courses and one-to-one mentoring programs.
Making learning fun.
Founder and CEO Brandon Hassler told Small Business Trends, “If you’ve done online courses before you’ve likely had a negative experience. Typically they are boring slides with bullet point information with some monotone voice in the background lecturing. Our courses take a completely different approach to learning. We guide you through a custom path from A to Z and through fun whiteboard videos, easy reading and practice quizzes you are able to learn this valuable skill.”
How the Business Got Started
As a physical course.
Hassler says, “We started as an actual physical marketing bootcamp in Utah but as we grew we got more and more demand from around the country. This past January, we took a huge pivot and took all of our material and re-created it in a unique online experience. Since then we’ve expanded our subscriber base into many different countries.”
Hassler explains, “To not only watch people take a chance on us but to watch them succeed professionally (new job, promotions, their startup increases online sales, etc) is just an amazing feeling that keeps us going everyday.”
Making the change from offering in-person classes to online ones.
Hassler says, “We did virtually no market validation, which was so stupid of us because, for all we know, we could have launched the new online model and had nobody sign up. Fortunately, on our first day, we saw subscribers coming in. It was a big cut in revenue going from a $2,800 9-week in-person course to a $29/month subscription, but it has definitely paid off and has allowed us to have a much bigger audience.”
How Market Campus Would Spend an Extra $100,000
Promoting the product.
Hassler says, “We have an amazing product; it’s just a matter of getting it out there. That requires manpower on our side; so, a lot of that would go into building a solid team and we would probably put more money towards ad spend since we barely do any (most of our sales come from organic channels).”
“People say you have to have a lot of passion for what you’re doing and it’s totally true. And the reason is because it’s so hard that if you don’t, any rational person would give up. It’s really hard. And you have to do it over a sustained period of time. So if you don’t love it, if you’re not having fun doing it, … you’re going to give up. And that’s what happens to most people, actually. If you really look at the ones that ended up being ‘successful’ in the eyes of the society and the ones that didn’t, oftentimes it’s the ones [who] were successful, loved what they did, so they could persevere when it got really tough. And the ones that didn’t love it quit because they’re sane, right? Who would want to put up with this stuff if you don’t love it? So it’s a lot of hard work and it’s a lot of worrying constantly and if you don’t love it, you’re going to fail.” – Steve Jobs
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Images: Market Campus (Top Image: Hassler doing an online mentorship session, Second Image: A.J. Wilcox, founder of B2Linked.com filming a guest video for an online course)