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Should You Open a Pop-Up Shop?

adidas pop-up shop

Are you looking for a way to spark excitement around your retail store, test a new product line or reach out to a new market without making a huge financial commitment? The answer just could be a pop-up shop.

Should I Open A Pop-Up Shop?

Pop-up shops are temporary retail locations deriving their appeal from their short shelf life. They got their start during the recession as a way to make money from empty store space. Today, however, they’ve become so popular that major retailers are creating pop-up shops of their own and sometimes even hosting pop-up shops within their larger stores.

Like a limited edition product or a flash sale, the pop-up shop lures customers with the promise of “act now, because this chance won’t come again.” While a pop-up shop most commonly takes place in an empty retail location that’s available for short-term lease, Forbes [1] recently highlighted a growing trend of companies placing pop-ups near gas stations, supermarkets and home and garden centers in the U.K. Pop-up shops can also work in art galleries, commercial office spaces and lofts. It just depends what will appeal to your target audience.

A pop-up shop can be a great way to:

How Can You Make Your Pop-up Shop a Success?

While pop-up shops are often associated with fashion and youth, the concept can really work for any type of business. The key is to know what you want to get from your shop, define your target audience and figure out where to find them.

adidas Pop-Up Store [2] Photo via Shutterstock