You are not your brain. Are you having one of those moments of weakness? You're muttering, \u201cI\u2019m not good enough! Why can\u2019t I do this?\u201d It\u2019s not YOU. It\u2019s your brain. You can drive your brain. You just have to know what buttons to push. And this is the purpose of "The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results"\u00a0by Bob Nease (@BobNease). I received a review copy from Bob Nease\u2019s publicist and have to say I was a little confused. Seeing the title, I thought it was a technology book. But then I saw the sub-title and that\u2019s what tripped my trigger. I was all in. But first (without even cracking the book) I contacted the publicist to get an interview with Bob Nease. I wanted to know more about him and what prompted him to write "The Power of Fifty Bits." The Author Behind "The Power of Fifty Bits" Bob Nease. PhD \u00a0is actually an economist. He is the former Chief Scientist of Express Scripts.\u00a0 He\u2019s written dozens of scientific papers and won several research awards. And all of those things came together in, of all places, a restaurant. I wanted to know about the moment that Bob got the idea for the book.\u00a0 He told me it happened the moment the check arrived after a dinner he often has with a group of friends. \u201cThis is so funny!\u00a0 You see, I\u2019m an economist and we economists are always saying how consumers act rationally.\u00a0 Well, when the bill came the understanding was that we would simply split the bill evenly.\u00a0 It was then that I noticed that one of our friends had way more to eat and drink than the rest of us! This made me so mad until I realized that he was actually doing exactly what we economists stay that he should be doing -- acting rationally. This event is what triggered my interest in how the brain works and how we can turn our good intentions into the results we want.\u201d What "The Power of Fifty Bits" is About "The Power of Fifty Bits" is all about how to get yourself to do what you want.\u00a0 An added benefit is that Nease also delivers seven strategies that will not only help you influence yourself, but help you guide others to a desired outcome as well. There are three underlying forces that shape nearly all of our behavior. They are how we respond to loss, how we respond to delays and how we respond to social expectations.\u00a0 Nease has designed the following strategies to help you leverage them. Require Choice: Mandate that people stop and deliberately choose among options. Lock in Good Intentions: Allow people to make decisions today that will lead to better behaviors in the future. Let it Ride: Set the default to the desired option and let people opt out if they wish. Get in the flow: Go to where people\u2019s attention is likely to be naturally. Reframe the choices: Set the framework that people use to think about and react to options. Piggyback it: Attach the desired choice or behavior to something that is already attractive. Simplify Wisely: Make the right choices easy and the wrong choices hard. For each strategy, Nease provides wonderful examples that will inspire you to create your own structures for success. What is Best About "The Power of Fifty Bits" What I loved best about the book is that you\u2019ll find that you\u2019re already practicing some of these behaviors unconsciously. What the book offers \u00a0that makes it a worthwhile read is a list of seven strategies that you can use to impact every area of your life.\u00a0 In other words, you won\u2019t be trying a million different strategies, you\u2019ll already have these laid out.\u00a0 Just create one that does the trick. A lot of the examples Nease uses were already familiar to me.\u00a0 But I\u2019m a brain book junkie, so some of them will be new and interesting for you.\u00a0 What Nease does well is give you examples and explanations that will inspire you to create your own. What may be missing are templates or specific instructions for those who need them. If you look for those in a book like this, you may be a little disappointed. Personally, I enjoyed reading "The Power of Fifty Bits." \u00a0I found it to be educational and entertaining.\u00a0 Most importantly, I found that it had me looking at my world differently and seeing my own \u201cFifty Bits\u201d being influenced (or not influenced) in my daily life.