Business cards have been around in some form or another for hundreds of years, so the digitization of this form of communication was inevitable. And the company that is integrating key features that are essential in today’s connected world is MOO.
The company recently announced its (Near Field Communications) NFC-enabled business card. You will be able to tweet business cards as well as incorporate links to maps, your homepage and more that will be linked to anytime one of the cards is passed near a NFC enabled device. This makes a lot of sense because, originally, cards were used to announce yourself socially. The idea of digitizing business cards comes from the company’s MOO labs. The goal was to bring the humble business card to the digital age, and by all accounts the company appears to have succeeded.
The Moo NFC Business Card+ has the same technology credit cards are using for contactless payments. With the NFC chip in the business cards, you can exchange digital details instantly.
The card’s smart functions are embedded into a matte laminated card within the layers of the paper. Using its silver nano printing technology and digital presses, the sky is the limit when it comes to the kind of digital information you can store on the card , and the digital actions carried out when you tap it on a mobile device.
The actions are made possible with the integration of an If This Than That formula. The technology creates connections between apps, such as Twitter, mobile devices and the MOO Business Card+. Just as the name implies, IFTTT, lets you create recipes that trigger an action from a given app. For example, you can create a recipe that would send a Tweet when the card is swiped near an NFC enabled smartphone.
The card, along with IFTTT, can be programmed with many different actions. As it applies to tweets, you can set the date and time, which is important because Twitter doesn’t let you post two identical consecutive tweets. You can also tweet an image, send a direct message to yourself, update a profile picture and bio, and add users to a Twitter list.
In addition to tweets, you can make the cards call, message or save contact details. This includes linking your website, LinkedIn and other social networks, sharing playlists, inviting people to video conferences, sharing directions and much more. As long as the card is not destroyed, you can continue to change the way your card interacts indefinitely. This gives you a permanent digital connection with the people to whom you gave your business card.
Once you create your cards, the MOO Manage Paper+ app lets you change the actions on your card as many times as you like, while monitoring the amount of times your card has been tapped and how people are interacting with the information you provided in real-time.
With so many marketing strategies available for companies, this is a very affordable way to differentiate yourself. A small business can have 20 cards printed for $29.99 and really test the system to see if it pays off.
An article on The Economist about the staying power of business cards in the digital age explains, “Even at the trendiest of Silicon Valley tech gatherings, people still greet each other by handing out little rectangles made from dead trees rather than tapping their phones together.”
The MOO Business Card+ is still a rectangle or square made with dead trees, but it is much smarter too.