After Google’s phenomenal success in connecting home services owners to local residents in the San Francisco Bay Area last year, it has now taken a new step in this direction to include Electricians and HVAC Services in its Google Home Service Ads Program.
In 2015, Google launched a new format for its Home Service Ads (HSAs) wherein users, in a matter of minutes, were able to locate local home services professionals like plumbers, locksmiths, and home cleaners by just keying in their ZIP codes on Google. With that info, Google pulls up a list of local service providers.
As an addition to this format, Google has now added two more services to its Google Home Service Ads portfolio – Electricians and HVAC Services.
With initiatives like this one, Google offers small business owners an opportunity to connect with potential customers. Keeping its success in mind, Google is now actively expanding the availability of this experience to residents and business owners in Sacramento, California.
Additionally, Google Home Service Ads feature only background-checked and insured service providers to ensure the safety of the users.
In recent times, many well-known companies have come forward to tap the potentially lucrative home services market. In early 2015, Amazon launched its on-demand service for all sorts of home chores in more than 25 cities nationwide.
This is a huge opportunity for small business owners as they can now focus on becoming really good at what they do, given that the HSAs will pull out the list based on customer reviews. And if Google’s technology and massive reach is to be acknowledged, then this will definitely be able to benefit the small home services business owners.
Image: Google
Aira Bongco
I think that this is a great venue for independent people to promote their services on the Google platform. It is nice that they have extended the services from small businesses to home services. It’s a win-win for the customer and the seller for it makes them easier to find.
I work with a company in this space and it’s incredibly competitive and expensive on AdWords. I’m not surprised that Google would choose to test this area, but I’m unsure how they’ll be able to increase their revenue with this type of product (and keep in mind that while providing a good user experience is what they say they’re doing, the real goal is to make more money).
Very interesting post. There is so much things to discover