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Stop That Revolving Door: Secrets to Retain Good Employees





Finding great employees is only half the battle when it comes to building a quality team for your small business. You also have to learn how to keep good employees.

You can’t just assume that the employees at your business are happy and likely to stick around no matter what. In fact, according to an infographic from HighGround, 55 percent of employees are searching for other job opportunities already. And the average company loses between 20 and 50 percent of its employee base yearly.

In order to avoid creating a revolving door at your company where the best workers leave again and again, why not learn how to keep your employees engaged. According to HighGround, companies with highly engaged employees have employee turnover rates that are 31 percent lower than average. Wouldn’t it be great if one of those businesses was yours?

How To Keep Good Employees

So how do you keep those employees engaged? First of all, you need to create management and communication processes that work for your employees. Your workers need to feel like they are doing work that really matters for your organization. Employees need to have clear instruction and direction to build confidence. But they also need constructive criticism to improve their work.

It’s important to constantly give your team positive feedback about their accomplishments. If you don’t show your appreciation in some way, team members could begin to feel unclear about the importance of their contributions. Sure, employees may know they are doing a good job. But lack of feedback could lead to a feeling of disconnection from work if these accomplishments go unnoticed.

You also need to make your company’s values and culture very clear to employees from the very start. If your website and other public information convey those values clearly, then you are more likely to attract employees who share those values in the first place. And if workers share your values, they’re more likely to stay for the long run. After all, according to HighGround’s data, 33 percent of your new hires know within the very first week whether they’ll be sticking around.

Overall, you have to create an environment where employees clearly understand how essential they are to your company’s success. If you can create such an environment, your employees are more likely to feel happy and engaged. And engaged employees are much more likely to remain with your company and continue providing the valuable work they do.

For more data on the connection between employee retention and engagement at work, plus some ideas on how to keep your best employees for the long haul, see the infographic below.

how to keep good employees

Revolving Door Photo via Shutterstock, Infographic: HighGround

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Annie Pilon - Staff Writer


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

8 Reactions

  1. Aira Bongco

    I think that this is something that companies have to live with. While you can minimize turnover rate, it is impossible to satisfy every employee and give them all a chance for growth.

    • Annie Pilon

      It’s impossible to please everyone, but it’s definitely good to try and keep as many people happy as possible so you can keep your best workers.

  2. Employees have different needs. While you cannot please everyone, it is better if you go out of your way to ask them for their needs.

    • Annie Pilon

      That’s a great point – you’ll never know exactly what will make your particular employees the happiest unless you ask them.

  3. Make them feel that they are really a vital part of your company. Let them grow as your company grows. That’s how it is.

  4. Matt Zajechowski

    Revolving Door Photo via Shutterstock, Infographic: Higher Ground

    Hey Ann, the companies name is actually HighGround

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