Marketing a business online is no simple task. There’s a lot that goes into it. And members of our small business community have plenty of experience dealing with online and content marketing. Here are some of their top tips for online and content marketing.
Top Tips for Online and Content Marketing
Focus on Epic Content
You’ve probably heard the popular saying that content is king. But that’s not necessarily the case, if you’re talking about creating short, generalized content. Instead, John Jantsch recommends in this Duct Tape Marketing post that you focus on creating content that is long and useful and epic.
Make Your Website a Better Salesperson
Your website can be a major factor when it comes to making sales. So you need to make it really work for you. Here, Joe Peters shares some tips for making your website a better salesperson in the Cirrus Insight blog.
Learn About Marketing Automation
There are plenty of different ways you can automate your marketing efforts to save time and make them more effective. Brent Csutoras shares some thoughts in this Search Engine Land post and Marketing Nerds podcast with James Loomstein. The BizSugar community also comments further on the post here.
Utilize Dynamic Remarketing
Remarketing campaigns can be incredibly effective when it comes to attracting customers who have previously bought from you or at least visited your site. And it’s not just for ecommerce businesses anymore either — as Laura Collins explains in this Marketing Land post.
Don’t Overlook the Power of Social Media
You’ve already heard about how businesses can use social media to interact with customers. But you might not be grasping just how big of a boost social media can provide. Mandy Edwards makes the case for social media marketing in this SteamFeed post.
Use the Crystal Effect to Unlock New Content Ideas
Coming up with a constant stream of ideas is essential to any good content marketing plan. To unlock all of those new content ideas, Jason Quey recommends using the crystal effect in this post on the ContentMarketer.io blog. And BizSugar members share their thoughts on the post here.
Solve Your Email Marketing Challenges With These Tools
Email is a great way to market to and communicate with customers. But you’ll likely need some of the tools outlined in this Exit Bee post by Vanhishikha Bhargava in order to really get the most out of your email marketing strategy.
Make More of Your Content
When you’re utilizing content marketing, you need to be very intentional when it comes to planning, creating and sharing that content. Here, Nick Davies shares some ways that you can make the most of your content in the Pretty Pragmatic blog.
Use Kindness to Make Your Content More Successful
When creating content for your business, you have to consider many different factors. You want it to be relevant and valuable. But you can also use kindness to really make your content stand out, as Sara Wachter-Boettcher explains in this Content Marketing Institute post. You can also see conversation surrounding the post over on BizSugar.
Don’t Believe These Misconceptions About Remote Workers
Businesses today don’t necessarily need teams that all work out of the same office all the time. Whether you’re considering hiring some outside marketing help or just letting your team telecommute from time to time, you might have some misconceptions about remote workers, like the ones outlined in this Redbooth post by Lisette Sutherland.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: email@example.com.
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Today is the age of epic content. Just any type of content will not cut it anymore. You really have to take the time to create content that will blow people away.
I think that automation is essential but not in everything. It is important to not forget to put a human factor in the other things that you do.
I agree – I think it’s best to do the things you specialize in yourself and automate the other things that just sort of take up your time
Dynamic remarketing is a new concept for me. I have heard of remarketing before but not at this level. This had led me to research more about the matter.
Glad to be able to share it with you – it’s definitely an evolving concept!
Killer list of content here Annie! Really intrigued by the marketing automation piece.
Thank you too for including my article in your list!
Cool post! It’s important to remember that whether it’s email or content marketing, we have to add some personal touch to it. Email marketing can be a good one on one tool. What makes me wonder… is marketing automation good for everyone? Is it okay to just use email tool, such as GetResponse, for some basic automation when you don’t need all of the functionalities?
A business will grow smoothly as long as it has a good marketing strategy.
That’s a fact and it all goes well with “good strategies”. I love this.