Spotlight: Window Genie Offers Franchisees a Chance to Thrive

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Franchise ownership can really simplify the process of starting a business for people who simply want to work for themselves. And these businesses often perform essential services for people.

Take Window Genie of the East Bay, for instance. The owner wanted to be his own boss, and now provides a variety of window washing services to the people in his community. Read more about the business in this week’s Small Business Spotlight.

What Window Genie Does

Provides window washing services.

Window Genie of the East Bay serves the communities in the Tri Valley area of California, like Livermore, Dublin, Pleasanton, San Ramon and other surrounding communities. The company provides window cleaning, window tinting, power washing, gutter cleaning, screen repair and replacement and more.

Business Niche

Having trusted and reliable technicians.

Owner John Townsley says, “Our customers are very conscientious about who is coming into their home, on to their property, and most importantly – who is coming in contact with their family! It’s very important to stand out in our industry as being safe, trusted and reliable.”

window genie

How the Business Got Started

Because of a dream of business ownership.

Townsley explains, “After 25 years of service and sales in the copier industry, I decided to work for myself. I found information about the Window Genie franchise opportunity and was excited to find a new career where I could use old skills to build something new of my own.”

Biggest Win

Winning the “Rising Star” award at the Window Genie annual convention in January 2016.

Townsley says, “This award recognizes the franchise that does the highest sales in their second full year of business. This meant a lot and is a reward for all the hard work our team has put into making the business successful. Starting a business is never easy, but we’ve persevered and our sales are on the rise!”

Biggest Risk

Starting out in a new industry.

Townsley says, “We invested every last dime of ours into the business and if we didn’t succeed, we’d have been out of money, with little options. We are currently one of the top producing franchise locations in the Window Genie system because failure was not an option, we’re very proud of that.”

How Window Genie Would Spend an Extra $100,000

Expanding to new territories and buying inventory in bulk.


Business Logo

A professionally animated genie.

Townsley explains, “Our animated Genie found in the logo and on our wrapped “Geniemobiles” (service vehicles) was designed by a Disney animator – kids love it, it’s eye-catching & family friendly – just like the business!”

Favorite Quote

“I find that the harder I work, the more luck I seem to have.” – Thomas Jefferson

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Find out more about the Small Biz Spotlight program.

Images: Window Genie of the East Bay

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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

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