August 22, 2017

10 Ways to Use Technology to Better Your Business


Technology offers plenty of opportunities for businesses to make things like marketing and managing a team easier. But with so many different tech tools out there, it can be difficult to even know where to start. For tips on utilizing technology to better your business, check out the list below from members of our small business community.

Achieve Better Business Performance With Wearable Tech

Wearable tech products, like Fitbit products and the Apple Watch, are gaining popularity among consumers. But they can also have legitimate applications in a business environment. In this SBA post, Small Business Trends CEO Anita Campbell explains a bit about why wearable tech might be able to positively impact your small business.

Use Twitter to Steal Customers from Your Competitors

You likely already know that Twitter can be a great tool for promoting your products and services to potential customers. But you can actually get even more specific with it to target the right customers and grow your business. Michael Akinlaby explains more in this post on the Social Marketing Fella blog.

Don’t Fall for These Bogus Social Media Beliefs

To effectively use social media for your small business, you need to stay up-to-date with all of the latest trends and techniques. That means that you can’t fall for the bogus beliefs listed in this Strella Social Media post by Rachel Strella. You can also see discussion surrounding the post over on BizSugar.

Measure Reader Engagement and Loyalty Using Google Analytics

Google Analytics isn’t just a great tool for measuring website traffic. You can use some of the features to actually get an idea of your reader engagement and customer loyalty, as Neil Patel details in this post.



Keep Up With Instagram Trends

Instagram recently got a whole new look. But the actual functionality hasn’t changed – yet. In this post on The Social Media Hat, Mike Allton discusses the possibility of future Instagram changes that could impact business users. And BizSugar members discussed the post further here.

Use Video Production to Market Your Business

Online video is a growing marketing tactic for businesses, even those that aren’t based completely online. In this Optimize Worldwide post, Marlene Slabaugh explains why video production can benefit small businesses.

Read These 30+ PPC Blogs

Blogs can be amazing sources of information for all different aspects of running a business. The blogs listed in this post by Amy Bishop on the Clix Marketing PPC Blog all focus on providing information about PPC. BizSugar members shared thoughts on the post here.

Know These Social Media Facts

Social media is always changing. So it’s important that you know all the latest data about the platforms that you use for your business. This SteamFeed post by Mandy Edwards includes some social media facts that you should know right now.

Use Facebook Video to Engage Your Audience

Social media and video content can both be great methods for interacting with potential customers. And you can actually have the best of both worlds by utilizing Facebook’s video feature to engage your audience, as Monique Craig details further in this RightMix Marketing post.

Take Advantage of These Gmail Tips

Managing your email can be a time consuming task. But with the Gmail tips explained in this Process Street post by Vinay Patankar, managing that crowded inbox can seem a bit easier. For more commentary on the post, check out the discussion on BizSugar.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:  [email protected].

Business Tech Photo via Shutterstock

5 Comments ▼

Annie Pilon - Staff Writer


Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found on her personal blog Wattlebird, and exploring all that her home state of Michigan has to offer.

5 Reactions

  1. Aira Bongco

    I know the idea about stealing competitors via Twitter. It may not work 100% but being engaged and authentic always work.

    • Annie Pilon

      That’s a great point! It’s not necessarily about “stealing” but more about being present and engaging with potential customers

      • Hey Annie!

        Great post 🙂 Love the twitter trick! So much that it actually inspired me to create a more advanced guide using my tech-y skills!

        I saw your bio said you cover expert-based guides so I figured I’d share with you! (blog.useturbo.com/steal-twitter-followers/)

        Would love to hear your thoughts and perhaps see if it’d be a good fit as an addition to this article.

        Happy Easter,
        Dom

  2. Majority of these are related to social media. While these are great tools, you should also not forget other software tools and apps such as time management, HR, financial management, etc. that help you become more productive.

  3. The title promises way more than the article delivers.
    Social Media, stealing customers, falling for bogus beliefs – doesn’t really nail it.
    But thanks for the nice roundup you created.

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